Coogi is a fashion brand known for colorful knitwear. Founded in 1969 as "Cuggi" in Toorak, Australia, the label was renamed in 1987. In addition to clothing, the company's 1992 international trademark filing registered the brand for cosmetics and toiletries, leather goods, furniture, textiles, and toys.
History
Founded in 1969 as "Cuggi" in Toorak, Melbourne, Australia, the label was renamed in 1987 to sound more like an indigenous Australian name. The label was purchased in 2002 by Coogi Partners LLC, a joint venture in New York City; the brand subsequently grew from its core sweater line to a full apparel line, featuring patterns and designs reflective of the signature sweaters. The line expanded to women and children, including T-shirts, jeans, dress shirts, dresses, sweatshirts and matching sweat pants, footwear, handbags, outerwear, bathing suits, and underwear.
Relaunch
Coogi relaunched in 2014 with a focus on the authentic sweater for men, introducing new products and color treatments. According to The New York Times, the label is experiencing a resurgence. Fashion brands such as Rag & Bone, Pigalle, Burton and Supreme have been paying homage to Coogi.
The brand is first mentioned by The Notorious B.I.G. in the song "One More Chance / Stay With Me ". "Heart throb never, black and ugly as ever, however, I stay Coogi down to the socks, rings and watch filled with rocks". The rapper also mentions the brand in the 1996 song "Hypnotize" in which he raps: "Every cutie wit a booty bought a Coogi". Kicking off a new trend and causing clothing articles to fly off the shelves with consumers rushing to make a purchase. The brand is then mentioned in the lyrics of the 2005 Kanye West song "Gone", in which he raps: "You sweat her and I ain't talkin 'bout a Coogi" Kanye West also goes on to mention the brand in his lyrics of the 2017 song "Feel Me" with G.O.O.D Music counterpart Tyga. "Coogi, Coogi, Coogi, Coogi on, Feels like I'm in the movie holmes, Texted my consigliere, Tell the maid leave the jacuzzi on". In which they both name drop their ladies Kim Kardashian and sister Kylie Jenner. The brand is mentioned in the lyrics of the Hilltop Hoods song "Cosby Sweater," in which MC Suffa raps: "When I'm dressed like Theo's Dad, In a Coogi listening to Kool G Rap." The song makes reference to Biggie Smalls who was famously photographed wearing a Coogi sweater. The Australian musician explained in an August 2014 interview that he owns a collection of Coogi sweaters. The brand is mentioned in the lyrics of the 2013 ASAP Ferg song "Work " in which he raps: "Coogi down to the socks, like I'm Biggie Poppa", in reference to The Notorious B.I.G. being known for wearing Coogi. In 2014, Christian hip-hop duo Social Club released the song "Coogi Sweater" in their album Misfits 2. The brand is mistakenly called the “Cosby Sweater” though Bill Cosby never wore Coogi sweaters. The Cosby Showcostume designer, Sarah Lemire, on Coogi “My sweaters were busy to a certain point, but it wasn’t to that extreme… I still can’t stand those.”
