Founded by four former Cork Examiner journalists, with backing from a number of Cork business people, Cork's 96FM launched as "Radio South" at midday on Thursday 10 August 1989. However, that name lasted for less than a year. Radio South was the third of the newly licensed commercial stations to come on air in the country. The first voice heard on air was the station's first Head of Programming Frank Murphy who introduced the new station in both Irish and English. This was followed by Neil Prendeville's first show, the first song played was "A New Flame" by Simply Red – a chart hit at the time. The then Lord Mayor of Cork – Councillor Chrissie Aherne, who had been flown by helicopter to the station's studio, then officially opened the station for business. The first day's broadcasting featured several outside broadcasts from across the coverage area. Local dignitaries, were invited by the station to an event that night in Cork's Imperial Hotel which was attended by several hundred people. The attendance included the then chairman of the IRTC former Supreme Court Judge Seamus Henchy. Many of the original voices on the new station were familiar to Cork listeners; Tadgh Dolan was formerly of RTÉ's local radio service, RTÉ Radio Cork, while Neil Prendeville, Tony Magnier, Joe O'Reilly, Gerry McLoughlin, Paul Byrne, Rob Allen and others had formerly been heard on now defunct local pirate stations, such as, the major pirate station in the area which closed around midnight 30 December 1988. The initial Radio South provided a wide ranging format, and a number of special interest programmes, including an hour-long country music show at 18:00 every weeknight presented by local country music authority Roger Ryan. Joe O'Reilly presented the 'Oldies and Irish' show on Sundays, a vestige from Radio ERI. Radio South broadcast 24 hours a day from the outset, unlike many other of the new local stations who closed overnight in their early days.
Competition
Unlike independent local stations elsewhere in the country, Radio South faced competition from the RTÉ Radio Cork opt-out, which was well regarded for its coverage of current affairs and sports, especially by older listeners. However the audience for the RTÉ service dwindled with time, as its local output was limited by Dublin, and it eventually closed in 1999. Print media constituted major competition to local radio in Cork, with the then Cork Examiner and Evening Echo daily newspapers based in the city. There was also competition for advertising from a local TV service, available on the Chorus cable TV service in the city. 96FM now houses the studios of a TV studio owned by its parent company Wireless Group.
Future
Kieran McGeary, Chief Executive, Station Manager and Programme Director of Cork's 96FM and C103 wrote an article in Radio Today in January 2013 saying that 96FM had a "very strong line-up" but that finding new younger talent was a major challenge for the whole radio industry. Yet 96FM does not promote training. Unlike Radio Kerry it does not have a training course in-house.
Hits and Memories 96FM
Mediocre listenership figures for Radio South, lead to a relaunch in July 1990 and a name change to 'Hits and Memories 96FM'. The station was now under a 'Classic Hits' format imported from Australia, similar to that of the by then successful 'Classic Hits 98FM' in Dublin. By this stage the original special interest programmes of Radio South were gone. The programme, presented since 1991 by Derry O' Callaghan, is the most listened to show on local radio in Ireland. The new format lead to a gradual increase in listenership.
Merge-over with County Sound and Relocation to Patricks Place
In 1991, a 'merge-over' took place between 96FM and the Mallow-based County Sound 103FM coming under a common ownership and combined JNLR figures. Some years later, the station moved premises from the rural Whites Cross to a city centre location at Patrick's Place, in a building which was formerly the location of St Finbarr's College and then Christian Brothers College. The station named its new premises 'Broadcasting House', but this building name is rarely referred to on air, except by Emmett Kennedy in the evenings.
The late 1990s
The late 1990s led to the complete discarding of the 'Hits and Memories' moniker, and some programming changes, with night-time programmes to appeal to younger listeners being introduced. The late 1990s and early 2000s also saw the introduction of new transmitters to provide practically full coverage of the county.
Recent years
In 2014 the stations flagship presenter Neil Prendeville departed 96FM for rival station RedFM. Consequently, in August 2015 96FM's listenership figures slid behind those of RedFM for the first time in the history of the stations.
Frequencies
95.6 Fermoy-Mitchelstown area
95.8 West County Cork
96.0 Carrigaline-Cobh
96.1 North County Cork
96.2 Macroom Clonakilty
96.4 Cork city and surrounding county areas Bantry
96.8 Youghal Kinsale
96FM News
RTÉ's John Murray was Head of News from 1990 until 1992.
