The need for a new hotel next to the SECC had been recognised since the scheme's inception - the initial plans for the building were first unveiled in 1984. The Glasgow Hoteliers' Association blocked the plans initially claiming that the city did not need any more hotel capacity, but later relented when an agreement was struck with the Scottish Development Agency that it would only contribute taxpayer funding to new hotels of up to 200 bedrooms. However, further controversy erupted two years later when it was revealed that the SDA's grant to the project totalled £3.4m, whilst at the same time the plans had now grown in size that the proposed hotel now had 300 bedrooms - effectively breaching the earlier agreement that the Glasgow Hoteliers' Association had reached with the SDA. Nonetheless, the then Secretary of State for Scotland, Malcolm Rifkind approved the development, and groundbreaking began in 1987. Construction of the building's superstructure began in 1988, its construction featuring prominently across the Clyde from the Glasgow Garden Festival of that year. It opened the following year as the Forum Hotel, and later came under the ownership of Queens Moat Houses where it was renamed the Glasgow Moat House International, which was later shortened to Glasgow Moat House. In 2005, Queens Moat Houses entered into a franchise agreement with InterContinental Hotels Group to operate the hotel as a Crowne Plaza hotel.
The building frequently appears on current affairsTV programmes broadcast from the STV and BBC Scotland studios on the opposite bank of the river. The building is notable for having no designated thirteenth floor, meaning that despite the top floor being designated "16", it is really a fifteen-story building. One of the three lifts serving the main tower of the hotel is glass-sided, giving views upstream of the Clyde and the Kingston Bridge. It has the second-largest function room in the city, just behind that of the Glasgow Hilton. The hotel's ballroom was frequently used as the location of the Glasgow auditions of The X-Factor before they moved to Hampden Park in 2008, and then to the neighbouring Armadillo when the show changed to a live audition format.
