Dairylea is usually in the form of a thick, spreadable soft cheese-flavoured paste. Famous for the slogans "Kids will eat it " and "Kids will do anything for the taste of Dairylea" and a series of adverts on UK television showing children trading toys and other items of value, or doing dares such as running into the opposite gender's toilets and holding a snail on the arm, for Dairylea Triangles.
Dairylea spread is packaged in a plastic tub. Dairylea triangles are packaged in a cardboard 'wheel' and opening it reveals the foil-wrapped soft cheese product portions. Dairylea is also available in these formats:
Dairylea Slices; single slices of processed cheese
Dairylea Strip Cheese; strips of processed cheese packaged in a single serving block, visually similar to string cheese
Dairylea Lunchables Stackers; lunchbox staple of crackers, processed cheese and ham or chicken slices. Briefly discontinued under the Dairylea brand, it has since returned.
Dairylea Double Dunkers; as with Dairylea Dunkers but with two dips, either pizza sauce or salsa, and the dunkers were pizza-flavoured crackers and tortilla chips respectively
Dairylea Tri-Bites; wax-sealed processed cheese triangles, similar to Babybel
Dairylea Lunchables Pizza
Dairylea Lunchables Double Cheese stackers
Dairylea Lunchables Hotdogs, Chicken Burgers, Pitta Pouches, Subs and Wraps
Dairylea LunchablesFun Packs; a complete lunch consisting of one variant of Lunchables, a Capri-Sun pouch and a treat item of mini Daimbars, mini Milka bars or a mini roll
Dairylea also comes in both its original form and a 'Dairylea Light' product marketed as 7% fat. Kraft imply that the product is credited with getting children more interested in cheese. It is also branded as Susanna in Italy.
History
Dairylea triangles were first introduced in 1950. In the early 21st century, Dairylea Lunchables were advertised as being "full of good stuff", though the product contained high amounts of salt and saturated fats. Despite a 2007 reformulation that reduced salt content by 9% and saturated fat content by 34%, the claim "full of good stuff" was banned by the UK's Advertising Standards Authority. Kraft meanwhile stated that the salt content in Lunchables had been reduced by a third between 2005 and 2007.
