Dan Margulis


Dan Margulis is an expert on color correction and reproduction of photographs, using Adobe Photoshop or similar software.
His Professional Photoshop series is widely viewed as an authoritative work in the field of digital color correction of photographs. His Photoshop LAB Color: The Canyon Conundrum and Other Adventures in the Most Powerful Colorspace established the usage of L*a*b* as a standard part of the repertory of high-end retouchers. His magazine column, Makeready, which ran from 1993 to 2006, introduced many concepts in color handling that have since become accepted practice in the industry. The column appeared in several publications worldwide. In its later years, it was carried simultaneously by Electronic Publishing and Photoshop User magazines in the United States.

Body of work

The work of Margulis is associated with the concept that digital color correction should seek to correspond to what a human observer would see if placed in the position of the camera. He popularized, but did not originate, a method he described as "color by the numbers", which requires the retoucher to verify that certain values in the digital file agree with known standards.
His techniques attempt to emulate certain well-known reactions/attributes of the human visual system, such as chromatic adaptation and simultaneous contrast. He has identified several other characteristics of human perception that he states should be taken into account when processing a digital image. These include assertions that humans prefer fuller and richer tonality in the quartertone region than cameras customarily provide, that humans subconsciously use saturation as a measure of an object's distance, and that humans do not focus on strongly colored objects as intensely as on more neutral ones.
Other theoretical suggestions made by Margulis include:
Image-processing techniques published or authored by Margulis include:
At a presentation to MIT faculty and graduate students in 2007, Margulis introduced the "picture-postcard workflow", which he claimed to yield better correction results in shorter times than did traditional methods of image enhancement. He proposed a three-stage approach. First, any obvious problems with color are corrected. Second, contrast is enhanced without changing the color of the first step. Third, more pleasing color is incorporated, usually in LAB. The proposal suggested replacing the traditional method of color correction, where one step is intended to solve color and contrast problems simultaneously. The new workflow was set out in detail, with accompanying video presentations, in his 2013 book Modern Photoshop Color Workflow.
In 2020, Margulis released a new translation, with substantial supporting material and graphics, of the classic 1839 text On the Law of Simultaneous Contrast of Colors by M.E. Chevreul.
In 2001, Margulis was one of the first three members, and the only writer, inducted into the Photoshop Hall of Fame. In the United States, his small-group, hands-on courses in these subjects are sponsored by In Europe, he has taught in German, Italian, Spanish and English.