Lloyd was crowned Miss England on 17 July 2004, and competed at Miss World 2004. On 26 February 2006, Lloyd was named Miss Great Britain 2006. On 2 November 2006, she was stripped of her title "following recent claims in the press and magazines and the publicity given on the Playboy website for their next issue", according to the Miss Great Britain website. Lloyd appeared in FHM magazine and was a finalist of Miss Maxim 2006. In 2006, Lloyd made an appearance on BBC One's Test the Nation. She revealed that she thought a statue of former Prime Minister Winston Churchill was a statue for the first black President. However, at the end of the show it was revealed that her IQ was 152, and she would go on to win a special episode of The Weakest Link.
Celebrity Big Brother
Lloyd joined Celebrity Big Brother on 3 January 2007, at the start of the series. Lloyd incurred significant negative publicity about her, Jade Goody, and Jo O'Meara's involvement in the racial controversy with rival housemate Shilpa Shetty. A large upsurge in complaints occurred after a conversation between Lloyd and O'Meara was shown, during which Lloyd mentioned that she didn't like Shetty touching her food because she didn't "know where her hands have been". Lloyd, O'Meara and Goody repeatedly maintained a belief that Shetty was "fake", and "a mole". The tensions in the house came to a peak on Day 15, when an explosive argument between Shetty and Goody erupted, seemingly over stock cubes, was witnessed by a giggling O'Meara and Lloyd. As a result of her racist bullying of Shetty, Lloyd lost six-figure modelling contracts with motorcycle insurance firm Bennetts and urban fashion label Rocawear. Lloyd donated her winnings from both Celebrity Big Brother and The Weakest Link to the Linda McCartney Centre located at the Royal Liverpool University Hospital.
Later career
Lloyd has also appeared on the cover of Maxim, Loaded, Nuts and Zoo several times, as well as featuring in FHM and Ice. She has also secured a contract as the face of Ladbrokes Poker. In 2007, Lloyd launched a mobile phone safety campaign after her own mobile was stolen in a Liverpool club. The "Keep It Safe & Secure" campaign, backed by the National Mobile Phone Crime Unit encourages mobile users to take greater safety precautions when using their phone. In December 2007, Lloyd released a workout DVD entitled Keep Fit, Look Fit. Throughout 2007 and 2008, Lloyd made numerous television appearances including a guest spot on ITV2's WAGs Boutique and the celebrity edition of Gladiators. She also participated in a Glamour Models Special of The Weakest Link, winning £8,950. January 2007, Danielle appeared on Celebrity Big Brother. Along with Jade Goody and Jo O'Meara. All three racially bullied fellow contestant Indian actress Shilpa Shetty, resulting in a record number of complaints to Ofcom, national and international media coverage, and condemnatory statements from the British and Indian governments.
2008–present:
Lloyd appeared in her own documentary, Dangerous Love: A Comic Relief Special, which examined the subject of violence against females in teen relationships. In the programme, she described the abuse she received during her turbulent relationship and visited organisations funded by Comic Relief. On 2 January 2010, Lloyd participated in a celebrity edition of Total Wipeout. She cleared all the rounds and went on to win the entire competition. She raised £10,000 for the charity Guiding Light/The Lantern Project. In December 2010, she appeared on a celebrity edition of Come Dine with Me on Channel 4. She received the highest average scores from the other contestants and won the competition. She donated her prize money to Bliss, the special care baby charity. In 2014, Lloyd participated in celebrity show Splash!. On 18 January 2015, Lloyd took part in celebrity talent show Get Your Act Together.
Personal life
Lloyd married Jamie O'Hara on 26 May 2012. They had three sons together. She filed for divorce from O'Hara in 2014. Lloyd married electrician Michael O'Neill on 6 April 2019. They have one son, Ronnie.
