Danny Choo


Danny Choo is a British-born Malaysian Chinese pop culture blogger and TV personality based in Japan. He is the owner of Mirai Inc. and is best known for his virtual mascot, Mirai Suenaga. He runs a blog in which he posts content about his life, focusing on his company and his experiences in Japan. He released his own line of fashion dolls in 2014.

Culture Japan

Danny Choo is the director, producer, and the host of a Japanese TV show called Culture Japan. The show consists of Danny Choo personally exploring several aspects of Japanese popular culture. Segments are usually hosted by Danny interviewing a member of a specific culture that the episode is exploring. Other segments are long videos that are narrated by Mirai Suenaga, Culture Japan's virtual mascot. The second season featured a new animated opening, Sukirai, composed by vividblaze and sung by UTACO. The video itself was animated by JC Staff. In Japan, the show is broadcast on Tokyo MX TV. The show is also available for streaming on Crunchyroll for free.
Choo has stated that the main purpose of the show is to distribute knowledge of Japanese culture to the rest of the world, although it has received some attention in Japan.

Smart Doll

Danny Choo started selling his own fashion doll known as Smart Doll. The current design line-up consists of all his mascot characters; doll parts and accessories are also available.