Dark Rye


Dark Rye is an online magazine from Whole Foods Market, based in Austin, Texas. The publication focuses on multimedia storytelling through video, infographics, photos, recipes, DIY projects, and written content. Dark Rye highlights people from across the globe who are doing original things, especially in the areas of food, health, sustainability, design, technology and social enterprise. The goal of the site is to encourage and inspire visitors by telling stories and sharing experiences.
Dark Rye was launched in 2012.

Awards and nominations

In 2013, Dark Rye won a James Beard Foundation Book, Broadcast & Journalism Award for Best Group Food Blog. The online magazine was also nominated for Best Video Webcast, On Location, for its series "The Curious Adventures of Kirk Lombard".

Other recognitions

2013