David Yelland is a former journalist and editor of The Sun and founder of Kitchen Table Partners, a specialist public relations and communications company in London, which he formed in 2015 after leaving the Brunswick Group LLP.
Early life and education
Born in Harrogate, Yorkshire, Yelland was adopted at birth by Michael and Patricia Yelland of York. He has a younger brother, Paul. Yelland subsequently traced his birth father, now deceased. Yelland's natural mother was a children's writer from Harrogate, who died before he could meet her. In childhood he suffered alopecia and after wearing a series of wigs he decided to go without them when he was 31 and living in New York. Yelland was educated at Brigg Grammar School in Brigg, Lincolnshire, from 1976 to 1981, followed by Coventry Polytechnic, where he obtained a BA in Economics. He was a founding member of the Social Democratic Party. He later studied at the Harvard Business School in 2003, sponsored by News International.
Journalism
Yelland's first journalism post after university was at the Buckinghamshire Advertiser. He was a trainee with Westminster Press, then part of Pearson, and worked on a series of regional papers including the Northern Echo and the North West Times in Manchester. Yelland was hired as business editor on The Sun in 1992 by editor Kelvin MacKenzie, and became deputy editor of New York Post in 1995, as well as a speech writer for Rupert Murdoch.
Editorship of ''The Sun''
He was editor of the tabloid newspaper The Sun from mid-1998 to January 2003. His predecessor was Stuart Higgins and his successor was Rebekah Wade. His editorship was largely liberal and in an interview with The Guardian towards the end of his editorship he described himself as "a progressive liberal". He did the same in an interview with Tim Burt in the Financial Times in 2002 which ran on the front of the media section. Yelland says his favourite headline was "Is this the most dangerous man in Britain?" about Tony Blair, and his worst moments were publishing topless photos of Sophie Rhys-Jones and running a front-page editorial asking whether Britain was being run by a "Gay Mafia", a front page he has since acknowledged was a mistake and contrary to his personal views. During his editorship he regularly feuded with Piers Morgan of the Daily Mirror. Yelland appeared on the BBC Today programme and wrote an opinion piece in The Guardian on 29 September 2013 arguing for reform of the press and for the Royal Charter on its future to be adopted. Yelland became senior vice-chairman of the PR consultancy firm Weber Shandwick in 2004. He joined Brunswick in 2006. At Brunswick, he advised businesses on media and crisis management. His clients have included Lord Browne, Burberry, Ocado, Norman Foster, Tony Ball, Warner Music Group, Brookfield Multiplex, Tesco, Coca-Cola and Cadbury-Schweppes. In 2015 he left Brunswick to form Kitchen Table Partners which the Financial Times reported would counsel individuals as well as businesses.
Writing
Yelland has written a children's novel about a 10-year-old who tries to hide his father's alcoholism, titled The Truth about Leo, which was published by Penguin Books in April 2010.
