DeNA

History

• 1999
• * March: DeNA, Limited founded in Setagaya Ward, Tokyo.
• * August: Relocates to Shibuya Ward, Tokyo and incorporates to become DeNA Co.
• * November: Launches the online auction service Bidders.
• 2001
• * February: Launches recycle and reuse information site Oikura.
• 2004
• * March: Partners with Index Corporation to launch a mobile auction site Mobaoku.
• 2005
• * February: Lists on the Mothers section of the Tokyo Stock Exchange.
• 2006
• * February: Establishes a subsidiary Mobakore, launches the mobile gaming site Mobage Town and mobile shopping site AU Shopping Mall.
• * May: Establishes a subsidiary, Paygent Co.
• * July: Acquires Airlink Co. and Takimoto Co.
• 2007
• * February: Transfers to the First Section of the TSE.
• 2008
• * February: Relocates to Yoyogi in Shibuya Ward of Tokyo.
• * April: Establishes Niigata Customer Support Center in Bandai, Niigata Prefecture.
• 2009
• * October: Oikura transferred to Proto Corporation in an asset purchase.
• 2010
• * June: E★Everystar, novel and comic posting community, launched in partnership with NTT DoCoMo.
• * September: Shutters Mobage Town for PC, begins serving PC Mobage users with beta version of Yahoo! Mobage on Yahoo! JAPAN.
• * October: Officially launches Yahoo! Mobage.
• * October: Acquires U.S. game developer ngmoco.
• 2011
• * March: Consolidates Mobage Town and Plus+ into a single global brand, Mobage.
• * June: Japan Fair Trade Commission issues a cease-and-desist order against DeNA, finding that it violated article 19 the anti-monopoly act by pressuring or forcing game developers to release titles only for the Mobage platform.
• * June: Founder and CEO Tomoko Namba stepped down to focus on her husband's recovery from an illness. Namba remained on the board as a director, with COO Isao Moriyasu being appointed President and CEO as well as general manager of social media, and the former CFO Makoto Haruta becoming the Director and Chairman.
• * October: Reaches agreement with TBS Holdings to purchase the professional baseball team Yokohama BayStars.
• * November: Formally announced intent to acquire a 66.92% stake in Yokohama BayStars Baseball Club, Inc., which operates Yokohama BayStars professional baseball team in Japan's Central League, for 6.5 billion Japanese yen from Tokyo Broadcasting System Holdings, INC. and BS-TBS, INC.
• * November: Following the June 2011 cease-and-desist order, GREE and KDDI file suit against DeNA, claiming 1.5 billion yen in damages.
• * December: 11 of the 12 professional baseball club owners approve DeNA's acquisition of the Yokohama BayStars, with Tohoku Rakuten Golden Eagles dissenting. Yokohama DeNA BayStars comes into existence the following day, after transfer of club shares from Tokyo Broadcasting System Holdings.
• 2012
• * March: Announced a partnership with Disney to develop and promote mobile social games, including the tower defense mobile game Star Wars: Galactic Defense, released many months after Disney acquired Lucasfilm and the Star Wars intellectual property in October 2012.
• * June: DeNA subsidy DeNA-China announced partnership with Chinese social network Renren to bring mobile games to Renren users using DeNA's Mobage social gaming platform.
• * October 23: Released VoIP and messaging service Comm.
• * November 7: DeNA and Cygames announce that they have entered a capital and business alliance, whereby DeNA would acquire a total of 500 shares or 20.03% of the company for 7.4 billion yen from Cygames majority owner CyberAgent and the Cygames board of directors. This was a follow up to a strategic alliance formed in the February of this year between the two companies.
• 2013
• * January 10: Announced social music service, "Groovy", along with a music partnership with SonyMusic, Universal Music Group, and several others.
• * January 10: New logo revealed as well as the consolidation of the names of various services, including renaming Bidders as DeNA Shopping and Skygate as DeNA Travel.
• * January 10: Introduced the new slogan, "Delight and Impact the World".
• * December 4: Launch of the Manga Box app.
• 2015
• * January 20: Took ownership of MyAnimeList.
• * March 17: A business alliance with Nintendo is formed.
• 2016
• * October: DeNA shuts down its U.S. subsidiary DeNA Global, Inc. due to the Western market share not meeting expectations, and shift focus towards its partnership with Nintendo. Japanese HQ DeNA Co., Ltd. will still oversee prior product releases in the Western market however.
• 2019
• * January: MEDIA DO HOLDINGS Co., Ltd. obtains all equity interests of MyAnimeList, LLC from DeNA Corp.. MAL runs "MyAnimeList", one of the world's largest anime and manga database communities, and MEDIA DO HOLDINGS has signed an equity interest transfer agreement with DeNA through one of its subsidiaries, Media Do International, Inc..

  Subsidiaries

• Yokohama DeNA BayStars

  Mobile games and products

2006–2011

• Mobage – Mobile games platform
• Kaitō Royale

  2012

• Blood Brothers
• Rage of Bahamut
• Marvel: War of Heroes
• HellFire: The Summoning
• Defender of Texel

  2013

• Boney The Runner
• Transformers: Legends
• The Powerful: NYC
• NFL: Matchups
• G.I. Joe Battleground
• Monster Match
• Blood Battalion
• The Drowning
• Princess Slash And Dash
• Lawless
• The Gate
• Battle Quest: Rise of Heroes
• Final Fantasy Record Keeper

  2014

• Engines of War
• Isolani
• Godus
• Super Battle Tactics
• Star Wars: Galactic Defense
• Cheese Guardians
• Hell Marys
• Cupcake Carnival
• Qube Kingdom
• Pirate Bash
• The Collectables
• Shadow Wars
• Money Run
• Totem Warriors

  2015

• One Piece Setting Sail!
• Blood Brothers 2
• Crash UFO
• Transformers: Battle Tactics
• Military Masters
• Rob and Roll
• Marvel Mighty Heroes
• Legend Borne
• Go Go Ghost
• HellFire: The Summoning

  2016

• Miitomo
• Super Mario Run

  2017

• Fire Emblem Heroes

• 2018

• World of Demons
• Arena of Valor (Service infrastructure, publishing cooperation with Tencent Games and TiMi Studios

  2019

• Pokémon Masters
• Mario Kart Tour
• Attack on Titan: TACTICS