Deseo is the eleventh studio album by Mexican recording artistPaulina Rubio, released on September 14, 2018 through Universal Music Spain. It is her first album in seven years as the follow up to Rubio’s tenth album Brava!. Five singles preceded the albums launch and were released within the span of three years starting in 2015 with "Mi Nuevo Vicio", following in 2016 with the second and third singles, "Si Te Vas" and "Me Quema", and concluding in 2018 with the fourth and fifth singles "Desire " and "Suave y Sutil". The album peaked at #18 in the Promusicaealbum charts. and #13 in Billboard Latin Pop Albums. The album was certified gold in Chile.
Background
Rubio first teased a new single on Valentine's Day in 2014, playing a "La Bomba"-esque song "Cuanto Te Quiero" with producers in the studio. Even though she performed it live several times, the song's release as the albumlead single was cancelled. In February 2015, the first single from the album, "Mi Nuevo Vicio", featuring Colombian group Morat, was released, followed by a number of singles from 2015 until the release of the album. In December 2016, she confirmed that the new album will feature contributions by DJ Snake and Selena Gomez, stating: "My new album is like another member of the team, or the family. It will be a true warrior, has something from all genres, from banda to pop, collaborations with DJ Snake and Selena Gomez. I tried to keep a key element: that the music is danceable". Gomez representatives later denied that she worked with Rubio. Rubio then continued to release multiple singles "Si Te Vas ", "Me Quema" and "Desire " before finally revealing the title and release date of her new album, Deseo, announcing it will be released on September 14, 2018, a week after the release of another single titled "Suave Y Sutil" and released on September 7, 2018. The song features a return to her pop sound being a departure from the reggaeton oriented singles that preceded. The single was produced by Andrés Torres and Mauricio Rengifo responsible for productions of latin hits like "Despacito" and "Echame La Culpa" from Luis Fonsi.
Chart performance
The album peaked at #18 in the Spanish Promusicae album charts and #13 in the US BillboardLatin Pop Albums. The album eventually was certified gold in Chile.
Tour
Rubio is set to kick off her fourth world tourDeseo Tour in support of the album. The tour began on 9 June 2019 in Santiago, Chile at the Gran Arena Monticiello. Paulina took part of a concert organized by La Voz in the WiZink Center in Madrid, Spain on June 8, 2019. She was accompanied by the other three coaches, Luis Fonsi, Antonio Orozco and Pablo Lopez; the coacher’s advisors, David Bustamante, Karol G, Antonio Jose and Miriam Rodriguez; and the contestans, Andres Martin, Maria Espinosa, Javi Moya and Angel Cortes. David Bisbal and Helena Bianco were invited to the concert. She was also the first pop artist to perform in Monterrey's Showcenter Complex in Monterrey, Mexico, on June 22, 2019. She is also set to perform in San Jose, CA on September 12, 2019, also hitting New York, Los Angeles, Chicago, Houston, among others, before concluding in Washington, DC on September 29, 2019.
Reissue
Rubio released a deluxe edition of the album titled Deseo Edicion Especial. It included four new songs, in addition to the original tracklist of the album. "Ya No Me Engañas" was released in April, 2019, as the first single from the special edition.
Singles
"Mi Nuevo Vicio", the album's first single, features Colombian band Morat. It was written by Morat and Mauricio Rengifo. It reached number one in Spain, and number 16 in Mexico. It additionally attained a 2x Platinum certification in Spain for sales of 80,000 copies.
"Si Te Vas" was released digitally via the iTunes Store by the Spanish division of Universal Music Group on January 22, 2016 as the second single from the album. A second version of the song was also released in the reggaeton genre featuring Alexis & Fido.
"Me Quema was released on November 11, 2016 as the third single from Deseo. The song was written by Juan Pablo Villamil, Simon Vargas and Juan Pablo Isaza, with a production by Andrés Torres and Mauricio Rengifo.
"Desire " was released in May 25, 2018, as the album's fourth single. It featured Venezuelan singer Nacho.
"Suave y Sutil" was released on September 07, 2018 as the fifth single from the album. The pop-rock song was written by La Oreja de Van Gogh's Xabier San Martín, who previously worked with Rubio on her smash song "Ni Una Sola Palabra" and produced by Andrés Torres and Mauricio Rengifo.
"Ya No Me Engañas" was released as the first single from the album's deluxe edition, Deseo Edicion Especial. It was written by Xabi San Martin and produced by hit-makers Andres Torres and Mauricio Rengifo.
