Deutsch Inc.
Deutsch Inc. is an American ad agency headquartered in New York City. Founded as David Deutsch Associates, Inc. by David Deutsch in 1969, the company name was later changed to Deutsch Inc. when his son, Donny Deutsch, took over the agency in 1989. Deutsch LA opened its office in 1995 and in November 2000, the agency was sold to Interpublic Group of Companies. Deutsch is currently led by Mike Sheldon, CEO of North America, who also took over the role of Chairman in January 2017.
Deutsch launched its first DLatino practice in the fall of 2014, aiming to focus on Hispanic marketing. In 2016, Deutsch launched a branded entertainment department, DeutschMusic, signing Grammy-nominated artist Charlie Puth. In 2017, Deutsch launched Great Machine, an artificial intelligence practice blending creativity with technology, overseen by Winston Binch, Chief Digital Officer.
Notable campaigns
Furniture retailer IKEA airs a Deutsch-produced ad that is the first mainstream depiction of identifiable, gay characters.AdWeek picked the Deutsch commercial, "The Force", for Volkswagen AG, as the top commercial of 2011. The Association of Independent Commercial Producers also listed that commercial as one of the top 3 of 2011 in several categories.
Deutsch produced two live commercials for client Target Corporation during the Grammys alongside musicians Imagine Dragons and Gwen Stefani, marking the first live commercial-break concert and the first live music video respectively.
Deutsch executed “Art Heist for Good” for pro bono client Water is Life. The campaign involved taking art from Kibera, one of the most violent slums in Kenya, auctioning to the highest bidder. and using the proceeds to fund clean-water and sanitation systems in the region.
Deutsch created TacoBot, an artificially intelligent chatbot for placing orders and specifying pickup at local Taco Bell restaurants via Slack.
Awards
| Awards |
| Ad Age—Agency of the Year |
| ADWEEK Eastern Agency of the Year |
| ADWEEK National Agency of the Year |
| ADWEEK National Agency of the Year |
| ADWEEK National Agency of the Year |
| AEF – Agency Award |
| Interactive Agency of the Year |
Creative awards include: Effies, Clios, Cannes Lions, Addys, Webby’s, One Show Pencils, and Emmy nominations.