Discovery Life


Discovery Life is an American multinational cable television network owned by Discovery Inc. Launched on February 1, 2011 as Discovery Fit & Health, it was the result of the merger of Discovery Health Channel and FitTV, and currently focuses on reality programming dealing with "life events". Much of its programming is drawn from the libraries of its predecessors, and sister channel TLC.
As of February 2015, approximately 46,696,000 American households receive Discovery Life.

History

On January 17, 2011, Discovery Communications announced that FitTV would be re-launched as Discovery Fit & Health on February 1, 2011. Its formation was the result of Discovery Health's replacement with the Oprah Winfrey Network at the beginning of the year; the company noted that Discovery Health's programming still had loyal viewership, even as the network was being wound down in favor of OWN. Initially, the channel's programming was similar to what was being carried by Discovery Health, but with a fitness-oriented block in the morning featuring FitTV programs.

As Discovery Life

On January 15, 2015, the channel was re-branded as Discovery Life. The rebranding was meant to reflect a broadening of the network's concept targeting women aged 25–54, focusing upon life events and "the drama inherent in our everyday lives".

Programming

The majority of the network's schedule consists of library programs from TLC. Programs span the topics of medical emergencies, addiction and mental illness, pregnancy and childbirth, and sex.