"Do It" is a song by American R&B duo Chloe x Halle, released on May 14, 2020, as the lead single from their second studio albumUngodly Hour. It was written by Chloe, Halle, Victoria Monét, Vincent van den Ende, and Scott Storch, who handled the production. An accompanying music video directed by C Prinz was released on May 15, 2020. In the video, the sisters perform coordinated choreography while wearing a number of glittering outfits. The duo also created a dance challenge for the song on the popular video sharing app TikTok in 2020. "Do It" became the duo's first song to achieve major chart success, peaking at number 83 on Billboards US Hot 100 chart, as well as number 20 on the New Zealand Hot Singles chart. The song peaked at number 3 on the R&B Digital Song Sales chart, making it their first top five hit on that chart.
Background and composition
"Do It" was written by Chloe and Halle Bailey, Victoria Monét, Scott Storch, Vincent van den Ende and Anton Kuehl-Joergensen. The song was produced by Storch, with co-production by Avedon and Asoteric. The song's main concept is about getting dressed up and partying with your friends. According to the duo, "Do It" is meant to send a positive and uplifting message amid the current circumstances of the world. "During this time, music brings a lot of healing," Chloe x Halle said, per a press release. They further elaborated: "We hope this song inspires someone to get up and dance, shake all the stress and anxiety away, and to 'Do It' as the song says. We felt so good writing a song that will make people wanna bop to it and lift their spirits." "Do It" is a trap-influenced R&B and dance-pop song set in common time with an energy-filled tempo of 83 beats per minute. The song is written in the key of F major. On May 12, 2020, Chloe x Halle posted a preview video of them singing the chorus of "Do It" via TikTok and they later issued a singing challenge for the song.
Critical reception
"Do It" received acclaim from music critics. Ebone Chatman of Black Hollywood Live called it "the perfect summer anthem". Deep Shah of Color X Studios praised the duo's musical sound and smooth R&B style, saying that the song serves as "another sublime slice of the pair's sultry and silky smooth R&B". In his review for Entertainment Weekly, Eli Enis declared the song as the duo's "most danceable track yet", and said it is "something you can stripper-kick around the house to while still enjoying their uniquely complex harmonies." HotNewHipHop labeled the song as having a "smooth, easy-going nature". Mike Wass of Idolator described the song as a "party jam" and a "feel-good bop". Uproxxs Carolyn Droke wrote: "The duo's mesmerizing harmonization melts over a fluttering backbeat". Droke highlighted the lyrics "I beat my face / Moving fast 'cause the Uber on the way / Taking pictures make sure you can't see no lace", which the duo "croon at the single's hook".
Music video
A music video for "Do It" was released on May 15, 2020, a day after the song's release. It was directed by C Prinz, while production was handled by Freenjoy Productions and choreography was handled by Kendra Bracy and Ashanti Ledo. Andrew Makadsi served as the video's creative director.
Accolades
Live performances
Chloe x Halle first performed "Do It" at the Dear Class of 2020 virtual commencement event on June 6, 2020, which premiered via YouTube. The performance was broadcast from their backyard with both of them wearing custom cage dresses designed by Zana Bayne, created with stylist Zerina Akers, in white leather paired with latex undergarments, by Venus Prototype. On June 16, 2020, Chloe x Halle performed the song on The Today Show. On June 28, 2020, they performed the song at the BET Awards 2020.
