In 2003, a new series of Trigger Happy TV was made for an American audience with an altered format that featured a band of different comedians who performed skits without Joly although he cameoed. Joly was not happy with the US version. Following the success of Trigger Happy TV on Channel 4, Joly was secured by the BBC for a rumoured £5 million.
''Made in Britain''
In 2009, Joly fronted a show titled Made in Britain, shown on the Blighty channel in the UK.
''Fool Britannia''
In 2012-13, Joly made two series of Fool Britannia a hidden camera show that aired on Saturday evenings on ITV1.
In 2020 Joly walked from Belgrade to Istanbul for the BBC1 series Pilgrimage
Writing
Joly writes for various publications. He was a columnist for The Independent on Sunday from 2003 until the paper closed in 2016. He was thought to be the writer of a spoof column in The Independent and then "i" called "Cooper Brown: He's out there," and later confirmed in his autobiography that this was the case. The column is published as the work of an American character named Cooper Brown and revolves around his putative adventures as "a garrulous American showbiz type". In 2010, Joly published a travel book called The Dark Tourist: Sightseeing in the World's Most Unlikely Holiday Destinations, investigating dark tourism. In the book Joly travels to places that witnessed great tragedy and death, including Chernobyl, which he visited on 4 May 2009, his childhood home of Lebanon, North Korea, various locations in the United States visiting places of famous assassinations, the Killing Fields of Cambodia and Iran for a skiing holiday. It was published on 2 September 2010 in the UK. Joly published his second travel book, Scary Monsters and Super Creeps, in 2012. In the book, he travels the world in search of mythical monsters such as Bigfoot and the Yeti. In 2019 Joly published his latest travel book The Hezbollah Hiking Club in which he documented his walk across the Lebanon with two friends. Joly was a special correspondent for the Independent at the Beijing Olympics. While in Beijing, he also appeared daily on the "Drive" programme on Five Live.
On 29 June 2018, Joly released the first episode of his podcast titled "Earworm". In 2020 the second series of his podcast titled Earworm was released by Audible
Personal life
Joly is married to Stacey MacDougall, a Canadian graphic designer. Having lived in Notting Hill before their children were born, Joly and his wife bought a property in the Cotswolds. They sold his flat to Salman Rushdie. Joly has spoken about his struggles with anxiety and depression.
