Dounia (singer)
Dounia Tazi, known mononymously as Dounia, is a Moroccan-American singer, songwriter, model, and activist. She rose to prominence as an Instagram model, known for her body-positivity and activism. She began releasing music commercially in 2017. Her first commercial EP, Intro To, was independently released on October 20, 2017. This was followed by her second EP, The Avant-Garden, released on November 30, 2018 through Empire Distribution and her third EP, NOT GOOD FOR THE EGO, released on May 24, 2019. Her debut album, The Scandal, was released July 17, 2019, preceded by the single "Delightful".
Early life
Dounia Tazi was born on March 31, 1997 in either Queens, New York or Morocco. She was sent to Morocco as a baby while her mother stayed in Queens for work. She returned to Queens at the age of 8 and taught herself English by reading books from the local library. Although Tazi grew up playing guitar, she was not exposed to music in her youth due to her upbringing in a "strict Muslim household", which inspired her to seek out music that she enjoyed during her time in high school. This exploration of music led her to begin writing and recording music of her own, resulting in the release of a diss track about a boy she dated, which she posted to SoundCloud. Tazi began thrifting in high school and started a body-positive Instagram account to model her outfits. After flunking out of high school, she worked for a short time at an American Apparel store.Career
Tazi began modeling when she received an offer to be part of a Forever 21 campaign. She gained wider notice after modeling for other brands, such as Sephora and Refinery29, and built an Instagram following of over 200,000 for her unique focus on body-positivity. She subsequently used her modeling gigs to fund a career in music, taking advantage of her online connections to find a manager and begin producing music. During her time as a model, she had always planned to transition into music. Tazi's first commercial single, "East Coast Hiding" was released independently in January 2017, followed by "Shyne," which was released in March through an exclusive article on The Fader. Her debut, 8-track EP, Intro To, was released in partnership with Empire Distribution on October 20, 2017. Upon release of the EP, Time highlighted Tazi's "dreamy brand of rap-singing over vibey, rolling beats, it’s a confident alt R&B sound that explores the challenges of overcoming the grind through its honest, Queens-inflected poetry." The EP charted in the top 10 of the iTunes R&B Chart. An official music video for the track "So Cool", directed by Barbie Ferreira in her directorial debut, was released in March 2018. In July 2018, Dounia was a featured singer on two tracks, "WF001" and "Untitled", from Queens rap crew World's Fair's debut album New Lows."Avante-Garde", the lead single from Tazi's sophomore EP, was released in June 2018 with an official music video. The second single, "How I See It", was released on August 2018 alongside a self-directed and self-edited music video. In September 2018, Tazi was a featured vocalist on Supa Bwe's track "Entropy", produced by Shepard Sounds. A stand-alone single "Everything's a Joke", featuring production by Breakfast N Vegas, was released on September 28. In late October, Dounia performed as the opening act for French artist Christine and the Queens on several tour dates across North America, including sold-out shows in New York and Los Angeles. On November 15, 2018, Tazi was featured with electro-pop trio SHAED at Billboard's "Industry Nights" talent showcase, where she performed the songs "How I See It", "Avant-Garde", and "East Coast Hiding", among others. A music video for the third single "Rich Girl Mood", directed by Tired Studio Production and guest-starring featured singer Kehlani, was released in advance of the EP on November 28. The Avant-Garden, Tazi's second commercial EP, was released on November 30, 2018, through Empire Distribution.
In March of 2019, Tazi released two singles, "ROYAL" and "LOWKEY GRL". "LOWKEY GRL" features Moroccan Doll, a moniker meant to represent Tazi's alter ego, who raps verses in Darija and represents a "little, unconventional Moroccan Girl". Also in March, she was featured alongside Shakka on "Run Tings", the lead single from English DJ ROMderful's debut album, Press L to Continue. Tazi's third EP, NOT GOOD FOR THE EGO, was released May 21, 2019 and contains 4 tracks, including the lead single "TOXIC", which Prelude Press noted for its fusion of Pop, Soul, and R&B, with "sharp, sassy, and unapologetic lyrical content". In spring of 2019, Dounia was a featured performer at numerous music festivals across the United States, including BUKU Music + Art Project, SunFest, and Soundset Music Festival. Her debut album, The Scandal, was released on July 17, 2019 and features new tracks as well as those featured on Not Good for the Ego. Dounia stated that the album's themes will move away from glamorizing a party lifestyle and move towards promoting spirituality and positive ways of coping. The album was preceded by the single "Delightful", which became available for streaming and download alongside the album's pre-order. Previous singles "Royal", "Lowkey Grl", and "Toxic" were included on the album, in addition to the track "Up 4 Air" from Not Good for the Ego. In continuation of her festival circuit, Tazi performed at Diplo's Mad City Festival on July 20th and is scheduled to perform at Rolling Loud Bay Area on September 28th.
Dounia was a featured performer on Marian Hill's single "Take A Number", released with its music video on August 23, 2019.
Discography
Studio albums
EPs
Singles
As lead artist| Title | Year | Album |
| "East Coast Hiding" | 2017 | Intro To |
| "Shyne" | 2017 | Intro To |
| "Avant-Garde" | 2018 | The Avant-Garden |
| "How I See It" | 2018 | The Avant-Garden |
| "Everything's a Joke" | 2018 | |
| "Rich Girl Mood" | 2018 | The Avant-Garden |
| "ROYAL" | 2019 | The Scandal |
| "LOWKEY GRL" | 2019 | The Scandal |
| "TOXIC" | 2019 | NOT GOOD FOR THE EGO & The Scandal |
| "Delightful" | 2019 | The Scandal |
As featured artist
| Title | Year | Album |
| "Entropy" Supa Bwe featuring Dounia | 2018 | Just Say Thank You |
| "Run Tings" ROMderful featuring Shakka & Dounia | 2019 | Press L to Continue |
| "Take A Number" Marian Hill featuring Dounia | 2019 |