Douwe Egberts


Douwe Egberts is a Dutch brand of coffee which is majority-owned by Jacobs Douwe Egberts.
It was founded in Joure, Netherlands, by Egbert Douwes in 1753 as De Witte Os, a general grocery shop. The company later started dealing specifically in coffee, tea, and tobacco. By 1925, it had changed its name to Douwe Egberts and introduced its logo, a red seal with a "D.E." initialism.
Its former tobacco brand White Ox was named for the original De Witte Os grocery store in Joure; Douwe Egberts sold White Ox to Imperial Tobacco in 1998.
In May 2017, Douwe Egberts launched aluminium coffee capsules across supermarkets.

Origin and tradition

Douwe Egberts' origins are in Joure, where Egbert Douwes established a grocery shop called "De Witte Os" in 1753. The company transferred to his eldest son Douwe Egberts in 1780, from whom it adopted its current name.