Dream (chocolate)


Dream is a brand of white chocolate by Cadbury. It is no longer manufactured in the UK and Ireland, but is still produced in Australia, New Zealand, and South Africa. It is similar to a Milkybar, which Nestlé makes. Some of the difference between it and Milkybar is that "Dream" uses real cocoa butter, is slimmer than the Milkybar, and the Milkybar uses puffed rice. Cadbury also released 'Cadbury White Giant Buttons' and plan to release 'Freddo White Treasures'.

History

Dream was first launched in Australia and New Zealand in 2001. According to Cadbury, the product became one of the top five block chocolate brands in New Zealand and had driven growth in the overall chocolate market. In 2002, the product was launched in the United Kingdom and Canada and was featured as part of Cadbury’s sponsorship for Coronation Street. The bar was relaunched under a new name in the UK and Ireland in 2019 as 'Cadbury White'. It was sold exclusively at Asda and had poor reviews as of September 2019. In October 2019, Cadbury planned to release a special edition chocolate block in Australia.