E-Junior


e-junior is the first UAE children TV channel created by e-Vision which is part of Etisalat the largest telecom operator in the Middle East. "e-junior" was launched in the year 2001, it targets kids up to 14 years old. the channel content is a mix of educational, fun, adventurous and fantasy programs.
"e-junior" is available on eLifeTV the IPTV service from Etisalat in the UAE, eLife channel number 333.

History

e-junior was launched on 15 January 2001 at 12:00 pm. The channel's launch coinciding with Humaid Rashid Sahoo cutting a cake during a children's carnival at the Magic Planet Golf Course at Deira City Centre.

New look

On 15 January 2009, e-junior got a new logo and branding. It now has four mascots: Red, Blue, Orange, and Green each represent programming content type throughout the day. Red is for Movies. Blue is for preschool shows. Orange is for live-action shows and Green is for animation shows.