Ebiquity, Plc. is a leading independent marketing and media consultancy. Their focus is on helping brands make better informed marketing investment decisions.
History
Ebiquity – formerly Thomson Intermedia – was founded in 1997, to provide an advertising monitoring system linked directly to media expenditure. The company floated on the AIM market in 2000.
Acquisitions and the launching of new services have facilitated the company's growth in recent years. In 2005 it acquired Billetts, a media consultancy and analytics company. In 2008, the group rebranded as Ebiquity. On April 13, 2010 Ebiquity finalized the acquisitions of Xtreme Information a global advertising and media intelligence company and TMC a German-based advertising monitoring company. On 14 February 2011, all 18 Billetts and Xtreme offices worldwide became Ebiquity offices, including MAI in Chicago and Thomson Media Control in Germany. In May 2011 Ebiquity acquired Echo Research, the global reputation analysis, media measurement and stakeholder research specialist. In March 2012 Ebiquity acquired global media consultancy Fairbrother Lenz Eley. In August 2012 Ebiquity acquired FirmDecisions, the global marketing compliance specialists. Fairbrother Lenz Eley integrated into Ebiquity in January 2013. Echo Research integrated into Ebiquity in July 2013. In August 2013 Ebiquity acquired Stratigent, the Multi-Channel Analytics firm. In January 2014 Ebiquity acquired China Media Consulting Group, the independent Chinese media auditing and benchmarking firm. In February 2015, Ebiquity acquired Media Value and Efficiency Elements, their partners in Spain and Portugal. In June 2016, FLE Marsh was acquired by Ebiquity and Ebiquity Marsh was formed in Ireland. In August 2017, Ebiquity acquired Digital Balance, an independent digital consultancy business located in Perth, Australia. In February 2018 Ebiquity announced that it had agreement with Nielsen to sell its advertising intelligence arm. In April Ebiquity's share price fell to 65p, one third of the share price when it acquired Billetts in 2005. Ebiquity subsidiaries include FirmDecisions.
Services
Ebiquity Plc is a leading independent marketing and media consultancy. Their focus is on helping brands make better informed marketing investment decisions. Ebiquity operates 20 offices globally, and offers full coverage of the world’s largest advertising markets.
