Edelweiss Pianos


Edelweiss Pianos is a British piano company, founded in 1975 in Cambridge, UK, as 1066 Pianos by research physicist and pianist John Roy Norman.

History

Founder Roy Norman, a research physicist at Cambridge University, originally tuned pianos as a hobby. When he saw the lack of quality piano restorations, he started tuning pianos himself and soon found himself restoring and reselling his first piano from his living-room. From the money he made he bought two pianos which he restored and resold. He opened a small shop in Cambridge, and the company was named 1066 Pianos. The company's workshop and headquarters is now located in the village of Fulbourn, just outside Cambridge.

Expansion

In 2008, the Edelweiss brand was born and Roy's son Mark Norman became the head of design and began introducing futuristic designs that distinguished Edelweiss from other piano companies as well as offering pianos that were totally bespoke.

Models

Edelweiss pianos are sold through the Cambridge headquarters and through Harrods, and come by default as player pianos.

Grands and uprights

The Edelweiss workshop in Cambridge makes the following four models of grand pianos, of which the smallest two are baby grands, and two models of upright piano :
Inventive designs and colour combinations have been a part of Edelweiss from the very beginning. Since each piano offered can be totally bespoke, the possibilities are virtually endless. Through a number of collaborations with designers and hotels, Edelweiss have positioned themselves as one of the top piano makers in the world.

Player pianos

In 2016, Edelweiss introduced their own player pianos with full audio. The company's fast growth led luxury department store Harrods to invite Edelweiss to their furniture department in 2017, four years after Harrods' original piano department had been shut down.
In 2018, Edelweiss Pianos were featured on the YouTube channel of the Financial Times, and said to be "regarded as the most upmarket of today's breed of the self-playing piano".