El Tiempo es Oro is the third studio album by Mexican pop singer Paulina Rubio, released simultaneously on 21 March 1995 by EMI Music in 18 countries. It was recorded in the autumn and winter of 1994 in Madrid, Spain. In contrast to her previous studio albums, Miguel Blasco were the primary producers of the album, but featured new producers and collaborations including Marco Flores, Adrián Posse and Claudio Bermúdez. At the age of twenty-three at the time, Rubio started to become creative more involved in the process of creating and arranging the project compared to her two previous efforts, resulting in the album directing her to a new path in her music career, with a more bold image and a more dance-influenced sound, reflection of her lead single. El Tiempo Es Oro deals with many subjects about love including the relationships, passion, crushes, cheating, disappointment, and happiness. The album spawned four singles. "Te Daría Mi Vida" became one of Rubio's biggest successes with EMIMusic label, charting inside the top ten Latin America and sold more than 140,000 copies between Mexico and United States. The music video was an output of her "girl in love", showing an image of Rubio funniest and spontaneous. The album had a fleeting promotion in Spain and is considered by many to be a definitive turning point in Rubio's career, noted for beginning as a pop singer international. Upon its release, El Tiempo Es Oro received generally positive reviews from most music critics. The album sold 100,000 copies in Mexico only.
Background
Rubio's third album was produced again by the Spanish producer Miguel Blasco. It included for the first time, a conception by Rubio, who later said: " talk about what I am, what I represent for people and also open my heart". The album presented a more stylish and contemporary dance sound.
Critical reception
rated the album 2 out of 5 stars, a rating similar to that given to 24 Kilates. In its launch review, El Semanario de México denoted the "rhythmic and danceable" vibe of El Tiempo Es Oro, in addition to this, the publication wrote that Paulina follows "the same line that has characterized her since 1991", referring to the concept of 'Golden Girl'.
Promotion
Rubio had promoted the album throughout 1995–96 when performing a series of "concerts", unique concerts. These programs were carried out in Latin American countries such as Mexico and Costa Rica and in American and Mexican television programs such as En Vivo, Siempre en Domingo and Sábado Gigante. In July 1995, Rubio traveled to South America and performed in clubs as El Divino of Colombia, where he sang the album's singles. With 'El Tiempo Es Oro', Paulina Rubio had the opportunity to perform for the first time in Spain and edit her album. His first performance was in February 1996 during the 'Carnival of Santa Cruz de Tenerife', where he performed some of his hits that included "Te Daría Mi Vida" and "Nada De Ti". A month before performing at the Tenerife Festival, the singer had appeared in different magazines in Spain, where despite having performed as a singer, she was known to be the girlfriend of architect and socialite Ricardo Bofill.
Singles
The album's lead single "Te Daría Mi Vida" was released in January 1995. The song is relevant it as a highlight to the album. Many critics noted the new style of Rubio's direction, not being the same as her previous music. Commercially, the song was successful on the charts peaking in countries including Argentina and Mexico. The music video was directed by Carlos Marcovich and was filmed in Estudios Churubusco in Mexico. The album's second single "Nada De Ti" was released in May 1995. The song peaked inside the top ten in Argentina, Colombia, and Mexico. The album's third single "Hoy Te Dejé De Amar" was released in June 1995. The song was a relative success in airplay radio and is one of the favorite ballads of the EMI era. "Bésame En La Boca" had less success than her previous singles and was included in the soundtrack of the film of the same name, where which Rubio also starred in as protagonist. As well, "Amarnos No Es Pecado" was released on airplay radio. The pop rock song was acclaimed as one of Rubio's best works on El Tiempo Es Oro.
Track listing
Personnel
The following people contributed to El Tiempo Es Oro:
Paulina Rubio – lead vocals, backing vocals, main performer, songwriter, concept
