Ela Veresiu
Ela Veresiu is a Canadian-Romanian consumer sociologist and an associate professor of marketing at the Schulich School of Business, York University.Biography
Veresiu was born in Bucharest, Romania. She emigrated to Toronto, Canada, with her parents in 1995. In 2015, she completed her PhD degree in marketing, summa cum laude, at Witten/Herdecke University in Germany.
Her research focuses on understanding and promoting consumer diversity and market inclusion at the interplay of identity, technology, branding, and institutions. In 2019, her research was awarded the for the best dissertation-based article published in the most recent volume of the Journal of Consumer Research. In 2019, her research was also awarded the prestigious for outstanding dissertation-based, qualitative methodology marketing article published in a top-tier academic journal. Her work is funded by the Social Sciences and Humanities Research Council of Canada Insight Development Grant. In 2016, she was named “one of Canada’s marketing leaders under 30” and “one of the youngest business professors in North America.”Selected publications
- with Markus Giesler, Journal of Consumer Research, 41, October 2014, pp. 849–867.
- with Rodrigo B. Castilhos and Pierre-Yann Dolbec, Marketing Theory, 17, March 2017, pp. 9-29.
- with Markus Giesler, Consumer Culture Theory, eds. Eric J. Arnould and Craig J. Thompson, Sage Publishing, August 2018, pp.255-275.
- Consumption, Markets & Culture, October 2018.
- with Markus Giesler, Journal of Consumer Research, 45, October 2018, pp.553–570.
