Endemol Shine North America is the American division of Endemol Shine Group that was founded on March 15, 2002 as a merger of Shine Americas, Shine USA, and Reveille Productions. Endemol Shine North America produces and distributes scripted and unscripted television and digital content through its global Shine 360˚ division. Endemol Shine North America has produced original series including The Biggest Loser, Tabatha Takes Over, The Face, and Parental Control; adaptations of Shine Group formats MasterChef, Minute to Win It, One Born Every Minute, and The Wall; long-running scripted shows The Office, Ugly Betty, and The Tudors; and over 20 original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these with sponsors such as Walmart, Toyota, Kraft Foods, Subway and Microsoft. Through Endemol Shine Group's distribution arm, Endemol Shine International, Endemol Shine North America distributes to more than 150 countries.
History
As Reveille Productions
In 2008-02-14, NBC Entertainment co-chairman Ben Silverman announced the sale of Reveille Productions to Shine Group for $125 million.
Shine America began as Reveille Productions, an independently owned television and motion picture studio and production company based in Los Angeles. The studio was founded by Ben Silverman in March 2002. The name Reveille is based on the bugle call used to wake up military personnel; the company logo features a bugler in action. In 2007, Silverman accepted the job as the new entertainment head at NBC. However, because of the arrangement, he could not profit from any further projects associated with Reveille but continued to work on shows prior to his NBC deal. Silverman left NBC in 2009. In February 2008, Elisabeth Murdoch's Shine Group bought Reveille for $125 million . Also the same year, ShineReveille International made a deal with Merv Griffin Entertainment to distribute all of MGE programming overseas. In March 2012, Reveille became known as Shine America.
Subsidiaries
Ardaban: In 2012-03-06, Shine America announced the launch of Ardaban, with appointment of former Notional Co-President Chachi Senior as Ardaban CEO. In 2012-09-06, Ardaban CEO Chachi Senior announced Cleve Keller as Chief Development Officer.
Shine Hispanic & Latin America: In 2013-01-24, Shine Group announced Cristina Palacio was appointed as president of Shine Hispanic & Latin America.
