Engagio was founded in early 2015 by Jon Miller, co-founder of marketing automation company Marketo, and Brian Babcock. While working as vice president of marketing at Marketo, Miller realized that broad-based demand generation did not work with larger, named accounts. He started developing an account-based strategy, which inspired him to co-found Engagio. The idea to help B2B marketers better execute their go-to-market strategy in a complex sale at the account level inspired him to co-found Engagio. Engagio has had two rounds of funding, Series A for $10 million in 2015 and Series B for $22 million in 2016. As of early 2019, the company has hundreds clients and is operating at over $7M in recurring annual revenue. Several of its customers come from the high-tech industry, including business software companies like Anaplan, Snowflake Computing, Hortonworks, New Relic, , and JDA Software. In 2020, Engagio was acquired by Demandbase to help maximize the B2B marketing. The purchase of Demandbase marks what may be the launch of what critics term a "collision course" between ABM and the platform for marketing automation. Analysts claim it may be profitable if companies with ABM softwareintroduce more marketing automation-like capabilities.
Products
Engagio offers a suite of products to enable an ABM go-to-market strategy: ABM Foundation, Engage Analytics, Engage ABM Automation, Dash Attribution, and Engagio Scout. These products help marketers align their entire revenue team around the same set of accounts so they can understand what is happening at those accounts, orchestrate coordinated action to engage those accounts, and measure the impact of those efforts. Engagio’s ABM Foundation combines data from multiple sources, maps leads to accounts, and enables customers to access account insights anywhere on the web. Engagio’s Engage Analytics tracks engagement, scores and prioritizes accounts, and measures the impact of your ABM programs. Engagio’s Engage ABM Automation enables marketers to scale ABM programs by automating multi-channel actions in response to account engagement or inactivity. Engagio’s Dash Attribution gives revenue-focused marketers insight into the ROI of their marketing programs. This product is the only true account-based attribution solution on the market, offering all standard marketing attribution models as well as custom and engagement minute attribution models. This product is a native Salesforce AppExchange app. Engagio’s Scout Chromeextension enables customer-facing teams to access account-level and person-level engagement details and manage data wherever you go on the web.
