Erika Costell


Erika Michaelann Costell is an American YouTuber, model and singer/songwriter.
Costell’s career began when she was accepted into “Team 10”, which is a house of social media influencers. She was known for dating Jake Paul, the owner of the house. Soon, Costell started her own YouTube channel, which caused her to grow in popularity. Eventually, she was offered modeling gigs with Victoria’s Secret. In 2019, Costell and Paul broke up.

Early life and education

Costell was born in Toledo, Ohio but was raised in Bedford Township, Monroe County, Michigan. She grew up with 12 siblings. At the age of 16, she began modeling while attending high school at Bedford High School in Michigan. She was previously represented by Wilhelmina International and the DAN Talent Group. After completing high school in 2011, she attended Middle Tennessee State University. She almost graduated with a bachelor's degree in business administration, however she left university right before her final semester in order to pursue modeling in Los Angeles.

Career

In 2015, Costell became the first employee of Jake Paul's Team 10 on the business side as his assistant. In 2017, she began a YouTube channel where she regularly posts vlogs, reaction videos and music videos. Following the departure of Team 10's former Chief Operations Officer, Nick Crompton, she took his position as COO. Following her 2018 breakup with Jake Paul, she left Team 10 to pursue her own independent career. She has recently signed with The Orchard for music.
In 2020, Costell started a record label named BIA Entertainment, which she describes as "a music label by women, for women." In 2017, her single "Jerika" with Jake Paul was featured on the Billboard Hot 100 and the Canadian Hot 100.

Discography

Extended plays

As lead artist

Awards and nominations