Ernst Amandus Theodor Litfaß was a German printer and publisher. He invented the free-standing cylindricaladvertising column which bears his name in German.
Biography
Born in Berlin, Litfaß took over his stepfather's business in 1845 and became the editor of a number of newspapers and pamphlets. As publisher, he completed, in 1858, the edition of the Oekonomische Encyklopädie, which had been started by Johann Georg Krünitz in 1773. Litfaß gave is name to the advertising pillars he invented in 1854. These were made of concrete, 3 m high and hollow. Over 50,000 appeared in Berlin and other German cities. Litfaß supported wounded veterans of the wars of 1864, 1866 and 1870–71 and their relatives by sponsoring concerts, fireworks, boat tours and donating the proceeds to charities. Litfaß died during a spa treatment in Wiesbaden and was buried in an honorary grave in the Dorotheenstadt cemetery in Berlin.
Litfaß-Säule
In 1854 Litfaß proposed putting up columns in the streets of Berlin for announcement and advertising purposes. Allegedly, he was disgusted by the unsystematic and ubiquitous posting of pamphlets, notices and other materials on walls, doors, fences and trees. In December that year he was granted permission to erect such Annoncier-Säulen columns, and on 1 July 1855 the first 100 Litfaß-Säulen were presented in Berlin. Litfaß had a monopoly on his advertising columns and grew rich fast. After his death in Wiesbaden in 1874, the idea of putting up Litfaßsäulen quickly spread to other German cities. Today, they can be found in other countries as well. Later developments include the electrically powered slowly revolving Litfaß column; Litfaß columns that serve as vents for underground services; and the Litfaß column with a hidden door whose interior is used for storage purposes A famous Litfaßsäule was located in the western Berlin district of Wilmersdorf. It featured on the cover of the 1929 children's novelEmil and the Detectives by Erich Kästner. The pillar, the story goes, was used by the child investigator Emil Tischbein to hide from the suspected criminal. The site of the original pillar, long since demolished, still regularly attracts tourists.
