Esse quam videri


Esse quam videri is a Latin phrase meaning "To be, rather than to seem". It and variants have been used as a motto by a number of different groups. The form Esse, non Videri is the Wallenberg family motto.

History

Esse quam videri is found in Cicero's essay On Friendship. Virtute enim ipsa non tam multi praediti esse quam videri volunt.
Just a few years after Cicero, Sallust used the phrase in his Bellum Catilinae, writing that Cato the Younger esse quam videri bonus malebat.
Previous to both Romans, Aeschylus used a similar phrase in Seven Against Thebes at , at which the scout says of the seer/priest Amphiaraus: οὐ γὰρ δοκεῖν ἄριστος, ἀλλ᾽ εἶναι θέλει. Plato quoted this line in Republic.

Usage as a motto

North Carolina

Esse quam videri is the state motto of North Carolina, adopted in 1893.

Schools and colleges

Esse quam videri is the motto of a number of schools and colleges around the world, including:
Esse quam videri is the motto of the following sororities:
Esse quam videri is the motto of the following fraternities:
Esse quam videri is also the motto of
Television personality Stephen Colbert inverted the statement on his show The Colbert Report to Videri Quam Esse, meaning "to seem to be rather than to be." It is also engraved across the faux hearth, above the video fireplace, in his studio, under his portrait.
The funk metal band Mordred features a song called Esse quam videri on their 1991 album In This life.