Ethnic Multicultural Media Academy
EMMA is an organization that raises awareness of discrimination through media campaigns, social networking, and the EMMA Awards 1998-2004.
The EMMA Awards promote diversity within the media industry by publicly recognizing the levels of excellence achieved by the multicultural community, and the qualities that each ethnic group brings to the professional and commercial success of the United Kingdom.
Lord Richard Attenborough received the 2001 Lifetime Achievement Award at the Grosvenor House Hotel, London. In the previous year EMMA honored Nelson Mandela.
The UK EMMAs were screened on the Internet in May each year and accompanied by an online voting system.
| Awards | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 |
| Film Actor | | | | Eddie Murphy | Denzel Washington | Jimi Mistry | Tom Cruise |
| Film Actress | | | | Michelle Yeoh | Halle Berry | Salma Hayek | Maia Morgenstern |
| TV Actor | | | | Felix Dexter | Rudolph Walker | | |
| TV Actress | | | Angela Griffin | Lucy Liu | Diane Parish | Angela Griffin | |
| Comedian Award | | | | | Omid Djalili | Ria Lina | Inder Manocha |
| Book, Novel | | Bernardine Evaristo | Zadie Smith | | Amy Tan | Michael Moore | |
| British Music Act | | | Craig David | | | Lemar | - |
| World Music Act | | | | | Nitin Sawhney | | Natacha Atlas |
| International Music Act | | | Carlos Santana | Destiny's Child | Alicia Keys | Justin Timberlake | The Black Eyed Peas |
| Media Personality Award | George Alagiah | Ian Wright | Meera Syal | | | | |
| Newspaper Journalist | | | | Gary Younge | Gary Younge | Gary Younge | |
| Radio Journalist | Henry Bonsu | Henry Bonsu | Sanjiv Buttoo | | | | |
| TV Journalist | | Farah Durrani | | | Rageh Omaar | Rageh Omaar | |
| Public Figure | | | Melanie Brown | Kofi Annan | | | |
| Sport Personality | | | | Venus Williams | | Thierry Henry | David Beckham |
| Lifetime Achievement | | Muhammad Ali | Nelson Mandela | Sir Richard Attenborough | Maya Angelou | Ray Charles | Bill Morris |
Patrons
The patrons of the Ethnic Multicultural Media Academy include Sir Trevor McDonald OBE, Dame Anita Roddick, Donald Woods CBE, Sir GK Noon, Lord Desai, Lord Ouseley, Darcus Howe and Jonathan Dimbleby. They have all backed EMMA since 1998.
