Experimental tourism is a novel approach to tourism in which visitors do not visit the ordinary tourist attractions, but allow whim to guide them. It is an alternative form of tourism in which destinations are chosen not on their standard touristic merit but on the basis of an idea or experiment. It often involves elements of humor, serendipity, and chance. There are a number of approaches to experimental tourism:
Aerotourism – in which a tourist visits the local airport and explores it without going anywhere.
Alphatourism – in which a tourist finds the first street alphabetically on a map, and the last street alphabetically, draws a straight line between them, and walk the path between the two points.
Alternating Travel – in which a tourist leaves their front door, turns right, turns left at the next intersection, turns right at the next, and so on, alternating each direction, until they are unable to continue because of an obstruction.
Blindfolded tourism or Cecitourism – in which a blindfolded tourist is escorted through the city by a guide.
Contretourism – in which a tourist visits a famous tourist site, but turns their back on the site and takes photos of, or just examines, the view from that direction.
Erotourism – in which a couple travels separately to the same city and then tries to find each other.
Monopolytourism – in which a tourist takes the local version of a Monopoly board with them and visits places on the board as determined by a roll of the dice.
Nyctalotourism – in which the tourist only visits tourist attractions between dusk and dawn.
Taking a map of the town being visited, selecting a random map grid, and exploring every bit of the grid.
Visiting a bar, asking the bartender where their favorite bar is and what they drink there. Visit that bar, do the same with the bartender there, and continue.
The concept of experimental travel was developed by writer Joel Henry, the French director of the Laboratory of Experimental Tourism. In 2005, Lonely Planet published The Lonely Planet Guide to Experimental Travel, which formalised and developed many of Henry's ideas.
