Expert (company)


Expert International GmbH is a Swiss consumer electronics retail chain headquartered in Zug, Switzerland.

History

The Intercop GmbH was founded in Zurich, Switzerland on October 16, 1967 by initiative of Gunnar Nygren, representing the Swedish radio and TV-retailer association Samex and representatives of five other national retail organizations. The company was renamed Expert International GmbH in 1971. Retailers from other countries began to join the group which led to the Expert trademark being internationally registered.
In 1999 the Expert Global group was formed following a letter of intent being signed with Associated Volume Buyers Inc. from the United States and Cantrex from Canada.
In 2001 Betta Stores from Australia and New Zealand joined the Expert Global group.
On 18 September 2012 Expert International's Swedish subsidiary, Expert AB, filed for bankruptcy.

Operations

Expert has stores in 21 countries. Through subsidiaries, franchises and partially owned companies, the group has more than 7400 stores.

The Nordics (Denmark, Norway, Sweden and Finland)

In The Nordic countries, Expert renamed to POWER from 2015 to 2017. Denmark, does still have 25 Expert stores.
In 2015, POWER was created in Denmark, first chain store was opened in Glostrup outside Copenhagen.
In early 2016, POWER was then expanded to Finland and all Expert stores were renamed to POWER.
In 2017, POWER was expanded to Sweden, earlier Expert were gone bankrupt in Sweden.
Later in 2017, POWER was finally launched in Norway, and all Expert stores in Norway were renamed to POWER.

Faroe Islands

In the Faroe Islands Expert operates only 1 store.

Åland Islands

In Åland Expert has 1 store in Mariehamn.

Spain

Spain is the main market in importance for the Expert company, as it's the country which operates the biggest amount of Expert stores. In Spain, Expert operates more than 500 stores.

Finland

In Finland Expert operates 48 stores throughout the country, after it bought 51% of Konepiste in 2007.

Estonia

In Estonia Expert operates 12 stores.

Belgium

In Belgium Expert operates 42 stores

Germany

In Germany Expert operates 430 stores.

Greece

In Greece Expert operates 39 stores.

Ireland

In Ireland there are 63 stores. Four of these stores are owned directly by Expert Ireland and the other 59 franchised out to independent retailers.

France

In France Expert operates 144 stores.

Austria

In Austria Expert operates 180 stores.

Czech Republic

In the Czech Republic Expert operates 52 stores.

Italy

In Italy Expert operates 292 stores.

The Netherlands

In The Netherlands Expert operates 140 stores all over the country.

Portugal

In Portugal, Expert is part of CODELPOR, a company part of the SUSIARTE GROUP. It operates 41 stores and it is expanding.

Slovakia

In Slovakia Expert operates 6 stores and more stores are planned.

Australia/New Zealand

Betta Electrical in Australia/New Zealand are part of the Expert Global Group and have 170 stores across the two countries.

Croatia

In Croatia Expert operates 5 stores and more stores are planned.

Hungary

In Hungary Expert operates 21 stores and more stores are planned.