Expo 2015
Expo 2015 was a World Expo hosted by Milan, Italy. It opened on May 1 at 10:00 CEST and closed on October 31. Milan hosted an exposition for the second time; the first was the 1906 Milan International.
The Bureau International des Expositions general assembly in Paris decided in favour of Milan on March 31, 2008. On November 23, 2010, the event was announced by the BIE. Expo 2015's theme was "Feeding the Planet, Energy for Life".
Themes
Expo 2015's theme was "Feeding the Planet, Energy for Life", encompassing technology, innovation, culture, traditions and creativity and how they relate to food and diet. The exposition developed themes introduced in earlier expos in light of new global scenarios and emerging issues, focusing on the right to healthy, secure and sufficient food for the world's inhabitants. Futuristic concerns about food security are compounded by forecasts of increasing uncertainty about the quantity of food which will be available globally. The exposition had seven sub-themes:- Science for food safety, security and quality
- Innovation in the agro-food supply chain
- Technology for agriculture and biodiversity
- Dietary education
- Solidarity and cooperation on food
- Food for better lifestyles
- Food in the world's cultures and ethnic groups
Site
The area is oblong in shape with an overall length of nearly, suggesting a boulevard along which the pavilions would be located. The design of pools and waterways in and around the Expo area was an element of primary importance.
Initial plan
The initial plan had the following elements:- 50 percent of the area occupied by pavilions, 35 percent dedicated to space around each pavilion and the remaining 15 percent a green perimeter around the site
- Piazza Italia and Piazza Expo at either end of the main boulevard, the former dominated by the Italy pavilion and flanked by a second square
- A large, artificial lake surrounded by the 20 pavilions representing the Italian regions
- A 12,000-seat amphitheatre covering and a 6,000-seat, auditorium
- Country pavilions in three sizes, depending on the financial resources of the participating country
- Three pavilions dedicated to geographic areas: Asia, Africa and Latin America and the Caribbean
The following thematic pavilions were also planned:
- What the World Eats: At the base of the Expo tower and in the pedestrian bridge connecting the Rho-Pero fairgrounds to the expo site
- Science and Conscience
- Tales of Land, Air and Water
- The Food Spiral
- The Right to Eat Well
- In the Realm of the Senses, in Piazza Italia
- Equilibrium
- The Art of Food
Concept
The main idea was to trace two avenues, representing the ancient Roman layout of a cardo and a decumanus. The initial idea of a "classical" site composed of avenues and pavilions was replaced by the idea of a "light" Expo composed of exhibition areas arranged across the main boulevard. The exhibition areas, identical for each country, recreated the typical food cycle of each nation from production to consumption. The centre of the avenue was occupied by a table in front of the country pavilions extending the length of the site, where visitors could sample foods produced in each country's pavilion. The area would be covered by large, tent-like structures to convey the idea of a global marketplace.
A second idea was to build large greenhouses on the site to reproduce the earth's principal biomes. These would be thematic pavilions for the cultivation and production of basic foodstuffs used in the individual country pavilions. Each country would have a dedicated greenhouse in its exhibition area. In this version of the site, water remained an important element but was shifted toward the exterior as a large, navigable canal surrounding the site. A large lake was also included in the design. Additional elements included a large, excavated amphitheatre and a hill, one at each end of the boulevard; expo village facilities across the encircling canal from the site, and redevelopment of the post-office building as a centre for sustainable development.
Master plan
The master plan for Expo 2015, coordinated by Stefano Boeri, was delivered to the BIE during its April 30, 2010 registration ceremony in Paris. Changes included:- Each exhibiting country could rent areas ranging from.
- Buildable areas were reduced to 30 percent of the area assigned to each exhibitor.
- The large, but not navigable, canal around the area is maintained;
- The tent roofing remained only along the axes of the cardo and the decumanus.
- Greenhouses would be in a zone.
- The circular canal became a theatre on the water, with a central stage.
- The green hill opposite the amphitheatre would be built of earth from the amphitheatre excavation.
- An auditorium was included.
Participants
Countries
Each participating country was hosted in a self-constructed pavilion and included on the Expo website. Some countries, such as Belarus, Belgium, Israel andGermany, created external websites. As part of a reciprocity protocol with Expo 2010 in Shanghai, on December 8, 2008, China was the first country to formalise its participation in Expo 2015. The first country outside the reciprocity protocol to confirm its participation was Switzerland, on February 3, 2011. As in other years, during the Expo visitors could purchase a passport which could be stamped.
Two major countries which did NOT participate were Australia and Canada, who withdrew despite participating in the previous Expo in Shanghai, citing budgetary restrictions.
The following countries participated:
- Afghanistan
- Albania
- Algeria
- Angola
- Argentina
- Armenia
- Austria
- Azerbaijan
- Bahrain
- Bangladesh
- Belarus
- Belgium
- Benin
- Bolivia
- Bosnia and Herzegovina
- Brazil
- Brunei
- Burundi
- Cambodia
- Cameroon
- Cape Verde
- Central African Republic
- Chile
- China
- Colombia
- Comoros
- Republic of the Congo
- Croatia
- Cuba
- Czech Republic
- Democratic Republic of the Congo
- Djibouti
- Dominica
- Dominican Republic
- Ecuador
- Egypt
- El Salvador
- Equatorial Guinea
- Eritrea
- Estonia
- Ethiopia
- France
- Gabon
- Gambia
- Georgia
- Germany
- Ghana
- Greece
- Grenada
- Guatemala
- Guinea
- Guinea-Bissau
- Haiti
- Holy See
- Honduras
- Hungary
- Indonesia
- Iran
- Ireland
- Israel
- Italy
- Ivory Coast
- Japan
- Kazakhstan
- Kenya
- Kuwait
- Kyrgyzstan
- Laos
- Lebanon
- Lithuania
- Madagascar
- Malaysia
- Maldives
- Malta
- Mauritania
- Mexico
- Moldova
- Monaco
- Montenegro
- Morocco
- Mozambique
- Nepal
- Netherlands
- North Korea
- Oman
- Poland
- Qatar
- Romania
- Russia
- Rwanda
- San Marino
- São Tomé and Príncipe
- Senegal
- Serbia
- Sierra Leone
- Slovakia
- Slovenia
- Somalia
- South Korea
- Spain
- Sri Lanka
- Switzerland
- Tanzania
- Thailand
- Timor-Leste
- Togo
- Tunisia
- Turkey
- Turkmenistan
- Uganda
- United Arab Emirates
- United Kingdom
- United States
- Uruguay
- Uzbekistan
- Vanuatu
- Venezuela
- Vietnam
- Yemen
- Zambia
- Zimbabwe
Nongovernmental organizations
- ActionAid
- Cesvi
- Amity University
- Andrea Bocelli Foundation
- Caritas Internationalis
- Cibus-Federalimentare
- Don Bosco Network
- Fairtrade International
- Fondazione Triulza
- KIP International School
- Lions Clubs International
- National Observatory for Women's Health
- Oxfam International
- Save the Children
- Venerable Factory of the Duomo of Milan
- WAA-AMIA/CONAF
- World Wide Fund for Nature
International organizations
- CERN
- European Union
- United Nations
Companies
- China Corporate United Pavilion
- Coca-Cola
- Joomoo
- New Holland Agriculture
- Vanke
Agreements
Agreements were also been signed with other countries for the development of projects associated with food and education.
Partners
Official partners
- Alitalia, Etihad Airways: airlines
- BolognaFiere: operations
- Came: automation, management and access control of visitors
- Cisco: IP network and solutions
- Coca-Cola: soft drinks
- Eni: sustainability initiatives in African countries
- Eutelsat: satellite
- Excelsior Milano: T-shirts and gadgets
- Ferrero SpA: confectionery specialties
- Franciacorta DOCG: sparking wine
- Fiera Milano: operations
- Illy: Italian coffee
- Huiyuan Juice: fruit juice
- McDonald's: fast food
- MSC: cruises
- :it:OVS S.p.A.|OVS Industry: T-shirts and gadgets
- Technogym: wellness and sport
- Trenitalia: rail carrier
- Sicily: Regione Siciliana managing the Bio-Mediterraneum Cluster
Media partners
- Canon: photography
- Rai: television
Global partners
- Accenture: system integration
- Allianz: visitor assistance
- CNH Industrial: agriculture
- Enel: smart energy and lighting
- Fiat-Chrysler: sustainable mobility
- Finmeccanica : Safe City and Main Operation Centre
- Intesa Sanpaolo: banking
- Samsung: entertainment
- Telecom Italia: integrated connectivity and services
Premium partners
- Coop: food distribution
Other partners
- Algida : gelato
- Birrificio Angelo Poretti: beer
- Eataly: Italian food
- Gewiss: lighting
- Granarolo: milk products
- Lavazza: coffee
- Martini: drinks
- San Pellegrino: mineral water
- Swatch: official timekeeper
Controversy
Italian analysts like Daniela Danna have analysed the massive cost overruns for the project, the inflated prices paid for the land, poor worker contracts, the presence of large multinationals, the pouring of huge amounts of cement on the site, pushing through three new road projects that had previously been blocked, an abortive scenic canal network that was left incomplete, and the failure to find a buyer for the site after the event. She says protest in Milan and across Italy was inevitable, because "organizing circuses is politically risky when bread is hard to come by".