EyeSee Research


EyeSee is one of the fastest growing behavioral research companies operating globally. The company uses accessible remote behavioral methods in combination with conventional to unlock next level consumer insights with the highest predictive value.
EyeSee operates in the USA, Belgium, France, United Kingdom and Serbia.

Technology

Through highly effective methods such as online eye tracking, facial coding, virtual shopping, and survey, we measure the impact of shopper marketing, advertising, digital solutions, and innovations. This technology can be used for improvement of marketing communication. For research purposes, respondents use their own devices, thus cutting down time, costs, and enabling testing on a global scale.
Eye tracking technology enables following the gaze, while people look at stimuli on the screen, to know what areas are seen, in what order and for how long. The outcomes of eye tracking are heat maps, areas of interest and gaze plots.
Facial coding technology detects facial expressions and can register 7 basic emotions: happiness, surprise, confusion, disgust, fear, sadness and neutrality. Facial muscle movements are spontaneous, which makes facial coding an objective method for understanding emotional reactions.
An alternative technology that is a UX platform that can register navigation patterns and clicks.

History

EyeSee was founded in 2012 by Olivier Tilleuil who is currently the company’s CEO, and plays an active role in the company.

Recognition

The same year EyeSee won Bizidee – the biggest entrepreneurship competition in Belgium. The company was one of the Top 10 Flemish technology businesses of the future according to De Standaard. In 2014 Olivier Tilleuil won the ‘BRAVE’ Award at 2014 BAQMaR Conference, organized by the Belgian Association for Quali and Quanti Research. In May 2015 the company won Global Mobile Innovator Competition in NYC.