FIFA Champions Badge


The FIFA Champions Badge is a jersey-emblem in the shape of a gold and white shield, awarded by FIFA to the reigning world champions of FIFA competitions, both at national team level, and at club team level.
FIFA owns, makes and licenses-out the physical badge, which can only be worn on first-term jerseys, of the reigning titleholders, and is thus a temporary award. FIFA awarded the first badge in February 2008 to A.C. Milan, the then reigning 2007 FIFA Club World Cup champions.
This official FIFA badge contrasts with informal symbols worn by various teams to signify important victories or trophies, such as stars.

Award

Badge rules

The badge is shaped like a shield, and displays the image of the relevant trophy, with the inscription FIFA WORLD CHAMPIONS, next to the year in which the relevant FIFA competition had been won. The badge only comes in two colour schemes – gold letters on a white background, and white letters on a gold background. The winning national team or club team carries the badge on their shirt until the end of the next edition of the relevant FIFA tournament; thus, it is only worn by reigning champions.
The badge can be displayed on jerseys from the day the team becomes FIFA world champions, up to and including the day of the final of the next staging of the competition. The badge can only be worn on the club's official first-team jerseys – being the team that won the relevant FIFA world competition – and cannot be worn on any derivative or retrospective form of these jerseys, or on any related club training clothing, or by the club's reserve teams/any other of the club's teams.

Commercial aspects

The physical badge is manufactured by a third party on behalf of FIFA, and orders for the physical badge from jersey manufacturers must go through FIFA; a logistical situation that created delays in consumers being able to purchase Nike-made jerseys of the United States women's national soccer team with the badge in 2019. There have also been concerns that major jersey manufacturers such as Nike and Puma, have had issues licensing the FIFA Champions Badge for first-team jerseys that can be sold to the general public.
As well as the prestige, the award brings commercial benefits to the recipients through sales of jerseys that include the new FIFA badge.

Non-FIFA competitions

A separate agreement is required to wear the badge in non-FIFA organised competitions; for example, in 2009, the English FA granted Manchester United, the reigning 2008 FIFA Club World Cup holders, permission to wear the badge during FA Cup fixtures but not in the Premier League, and a similar arrangement was sought for Liverpool F.C. when they became 2019 FIFA Club World Cup holders; however, the English FA granted Liverpool the right to use it for one home premiership fixture against Wolverhampton Wanderers F.C. on 29 December 2019. In contrast, Real Madrid were allowed to wear their FIFA Champions Badge on their jerseys during all of their Spanish La Liga fixtures.

History

Club teams

The first official award of the badge was made in February 2008 to the reigning holders of the FIFA Club World Cup, Italian club A.C. Milan, who had won the title in 2007. At the time of the award to A.C. Milan, FIFA declared that the three previous winners of the FIFA World Club Cup, Corinthians, São Paulo FC, and Sport Club Internacional, could also wear the badge until a new winner was crowned in the December 2008 World Club Cup final. However, when Corinthians won the badge in the 2012 FIFA Club World Cup, FIFA confirmed that it was their first time officially winning the FIFA Champions Badge.

National teams

In September 2008, the badge was extended to the FIFA World Cup and was presented to the defending champions from 2006, Italy, thus becoming the first national team to wear the badge. In 2009, the badge was extended to the FIFA Women's World Cup, and awarded to Germany, reigning champions from 2007; and in 2011 it was won by Japan. The badge was further extended to the FIFA Futsal World Cup in 2012, where is was first won by Brazil. In 2013, the badge was extended to the FIFA Beach Soccer World Cup, where it was first won by Russia.

Records

, the following records apply:

Continuous periods

Football / Soccer

;Male
YearTeam
2006 Italy
2010 Spain
2014 Germany
2018 France

;Female
YearTeam
2007 Germany
2011 Japan
2015 United States
2019 United States

Futsal

;Male
YearTeam
2012 Brazil
2016 Argentina

Beach soccer

;Male
YearTeam
2013 Russia
2015 Portugal
2017 Brazil
2019 Portugal

Club team winners

;Male
YearClub
2007 Milan
2008 Manchester United
2009 Barcelona
2010 Inter Milan
2011 Barcelona
2012 Corinthians
2013 Bayern Munich
2014 Real Madrid
2015 Barcelona
2016 Real Madrid
2017 Real Madrid
2018 Real Madrid
2019 Liverpool