Farrad is a New York City-Based, American recording artist. He began performing in New York City's downtown performance scene with the experimental performance ensemble Big Art Group directed by Caden Manson and Jemma Nelson. He has also danced with the performance group, The Dazzle Dancers and performed under the moniker Negro Noir.
Farrad first previewed tracks off his debut album, The Time Is Now, at Joe's Pub on New Year's 2009. In March he started his own record label, Beulah's Baby Entertainment, with business partner, Gabe Goldberg. The Time Is Now was produced in collaboration with NYC producer, JSpark and released on June 8, 2009. Reviewed by Walt Cessna in BlackBook, the album is described as "funky dance, bluesy rock, and urban pop." He had his album release event Santos Party House in NYC on July 8, 2009. In September 2009 he performed at New York City Fashion Week as the featured performer at the Hauteholics Anonymous, "Haute Off The Press" event sponsored by Mark. Cosmetics. The Time Is Now was licensed by Bunim/Murray Productions for shows including: MTV’s Real World, Road Rules, Extreme Challenge & The Stylist; E!’s Keeping Up with the Kardashians & Kourtney and Khloé Take Miami; and Bad Girls Club on Oxygen.
Farrad's second project, the 13-track remix album for his first single "Pick Your Face Up Off The Floor" was officially released on iTunes on December 15, 2009. He collaborated with DJs including The Sharp Boys, Twisted Dee, JJ Appleton and Ron Kurti and the song was a Billboard Breakout for Hot Dance Club Play in January, 2010. Picked as the song of the day on About.com, the single was described as a " The single's video debuted on Logo network’s PopLab on April 6, 2010. His video was directed by Greg Haggart and produced by Ann Gilbertson. Designer SoHung Tong created custom costumes, and world record-breaking motor cross racer, Shane San Miguel, starred as the daredevil nemesis for the song that's described as by Michael Shulman of ShulmanSays.com. Farrad also starred in artist, David Raleigh’s music video for the single "I Do" produced by singer/songwriter Nathan Leigh Jones and mixed by New York producer J Chris Griffin. The music video for "I Do!" was directed by Alan Cumming and Ned Stresen-Reuter, and made its broadcast premiere on Logo on February 2, 2010. Farrad lent vocal talent to NYC artists, Apokalipps, first EP "Change Positions", released January 29, 2009. Farrad is inspired by artists Stevie Wonder, Tina Turner, Mick Jagger and pop stars Prince & Michael Jackson.
