Fatherly is a digital lifestyle brand that provides news, expert advice, product recommendations and other resources for parents. The company was founded in 2015 and is based in New York City.
Overview
Fatherly offers articles, videos, and other digital content tailored to young fathers. The company has been described by the New York Times as “Buzzfeed meets Vice for parents". While the site's content is geared toward men, half of Fatherly's audience are women. Many well-known parenting experts, authors, activists and celebrities have made contributions to Fatherly, including Melinda Gates, Michael Strahan, Jeff Kinney, and William Sears. Fatherly covers a variety of topics across health, science, play, relationships, personal finance, gear and parenting. It also has several content franchises including 940 Weekends, which focuses on activities, My Father, The…, which provides first-person narratives from sons and daughters of famous parents, and The Fatherly Podcast, a streaming, conversation-based show.
History
In October 2014, while Fatherly.com was still in beta, the company created a grant called The Fatherly Fund to help parents fund, and complete, projects for their children that they would not otherwise be able to afford. Founded by Simon Isaacs and Michael Rothman, Fatherly officially launched in April 2015. The founders have cited the lack of male-focused parenting content as inspiration for the company. Rothman further explained that he and Isaacs began Fatherly in part, because, "there are more diverse notions of family generally there should be a platform for insights, advice and product recommendations that provides a bigger tent for more of today's parents." Fatherly was named one of Oprah's "favorite things" of 2016 and was noted by Adweek, Digiday and CNBC for its success with video targeting on Facebook. In June 2016, nearly 3 million unique visitors went to the site. By 2017, Fatherly reached 75 million people on Facebook each week. In early 2017, Fatherly received a Webby Award for “Best Parenting Site on the Internet.” Later that same year, Fatherly hired Andrew Burmon as editor-in-chief of the site. Fatherly also hired Michael Wertheim as the company's Chief Operating Officer.
