Filip Tysander


John Filip Tysander is a Swedish businessman and entrepreneur. In 2011, he founded watch brand Daniel Wellington.

Background and career

After graduating from high school, Tysander ran an online retail business with a necktie and plastic watch web shop. In 2006, when Tysander was backpacking in Australia, he met a traveler by the name of Daniel Wellington who was wearing a Rolex Submariner with a classic Nato watch band. The simplicity of the watch inspired Tysander to create his own watch brand, named after the Englishman he met.
He studied business at Uppsala University.
Tysander launched the Daniel Wellington brand after he had graduated from university and also spent five years working in the watch industry via his old online business, Neptune Design. Daniel Wellington grew due to its online advertising strategy and campaigns through social media.
The watches Tysander designs for his business are simple and minimalist. They have an interchangeable nylon Nato strap and that can also be replaced by a leather strap.
Tysander invested $15,000 to start the Daniel Wellington brand. In 2011, he sold the first Daniel Wellington Watch. By 2014, Daniel Wellington had sold over one million watches and made $70 million in revenue. In 2016, Daniel Wellington made US$230 million in revenue and $111.5 million in profit. Tysander owns 100% of the company.
In 2015, Tysander won the 'Male Star of The Year' Award in the Ernst & Young Sweden Entrepreneur of the Year Awards.
According to Veckans Affärer, Tysander planned to make a major SEK50 million investment in Klarna in 2017.

Personal life

Filip Tysander is from Järfälla, Sweden. In 2016, he acquired the most expensive penthouse in Stockholm; purchasing it for $12.8 million.
Tysander prefers to keep a low profile and avoids most media appearances.