Fira Mediterrània of Manresa is a performing arts fair rooted in Mediterranean tradition. It has two main areas of focus: popular culture and world music. It has been held every year since 1998 and has become a setting for exchange professionals that sell and buy productions. Most activities are open to the public at large and the Fira uses a range of stage areas in the city centre. Despite this, activities exclusively aimed at industry professionals are a cornerstone of the Fira. These include industry conferences, a recruitment place, partnership network meetings and presentations. Together with FiràTarrega, Mercat de Música Viva de Vic, the Sismòfraf d'Olot, the Mostra d'Igualada and the Fira Trapezi, the Fira Mediterrània completes the Generalitat of Catalonia's map of artistic marketplaces in Catalonia. Fira Mediterrània is part of the Anna Lindh Foundation, the Spanish Performing Arts Trade Fair Coordinator, the European Forum of Worldwide Music Festivals, the International Network for Contemporary Performing Arts and the Apropa Cultura program.
Characteristics
Fira is an interdisciplinary event and the programme covers all artistic languages – visual arts, circus, dance, exhibitions, music, storytelling and theatre. The programmed shows are in different formats - small, medium or large-scale - in venues or in the street, aimed both at adult and at family audiences. 22nd Fira was held from 10 to 13 October 2019. Arts projects can be submitted under two main themes:
Traditional Culture, based on elements that include the transfer of heritage, the crossover between contemporary creation and traditional regional culture, participation and the increase of the social foundations of culture. Suitable projects: visual performing arts, circus, dance, exhibitions, music, storytelling, theatre, community and/or participatory shows, family shows, among others.
World Music and folk, traditional or contemporary music that is connected to its local region, with special emphasis on the Mediterranean.
Fira Business Area is a networking hub for artists, creators, booking agents, cultural agents, public and private institutions, third sector organisations and cultural industry associations. It promotes discussion on new and emerging opportunities from an international perspective, based on themes that include, among others, the relationship between tradition and performing arts, the community, participation, and the benefits to society stemming from cultural initiatives. For three days, the Fira Business Area becomes a nerve centre of professional activity, with exhibitions, a professional conference, presentations of cultural projects, showcases, and speed dating and networking events. An innovative, enriching aspect of these initiatives is the fact that at the Fira, unlike other forums for debate, some of the projects can also be seen on stage. Fira Mediterrània Manresa-Catalonia is made possible through the Generalitat of Catalonia's Culture Department and Manresa City Council, which comprise the organising foundation. The main private partner is ‘La Caixa’ Obra Social and the official sponsor is Estrella Damm.
Artistic direction
Former and current artistic directors of the Fira Mediterrània Manresa-Catalonia include:
3a Fira d'espectacles d'arrel tradicional de Manresa, Folc, 1, 2000.
Awards and recognition
The 'Teresa Rebull' award for the best music production and traditional culture project The 'Teresa Rebull' award for the best music production and traditional culture project is announced by the Generalitat of Catalonia's Culture Department and Fira Mediterrània. The goal of this award is to promote music projects that take traditional and folkloric culture as their creative basis by contributing to the funding of the production process, as far as arrangements, management and staging are concerned, among other aspects. The award pays tribute to the career of Teresa Rebull who was a singer, painter and tireless activist of Catalan culture, feminism and Anti-Francoism. She died in April 2015. Recognition in Bogotá Fira Mediterrània Manresa-Catalonia was recognised by the ColombiaMinistry of Culture, the University of Rosario in Bogotá and the Ramon Llull Institute of Catalonia-Baleares as a cultural practice of excellence, at the Cultural Management Conference held in March 2010 as part of the Ibero-American Theatre Festival of Bogatá. The two Catalan speaking regions were invited to take part in this event as guests of honour.