Foreign branding

English-speaking countries

• Pret A Manger sandwich retail chain is British but its name is French for "ready to eat".
• Häagen-Dazs ice cream, intended to have a Danish-sounding name, was established by Jewish-Polish immigrants Reuben and Rose Mattus in the Bronx, New York.
• Vichyssoise, a cold potato and leek soup, was recreated at the Ritz-Carlton Hotel in New York in the 1910s, but it was given a French name.
• Dolmio and Kan-Tong sauces have an Italian-sounding name and an Asian-sounding name, respectively, but are both made by Masterfoods in Australia.
• "Möben" is a trademark of the English company Moben Kitchens, implying the perceived higher quality of German and Scandinavian kitchens.
• Giordano is a Hong Kong-based clothing brand, despite the name sounding Italian.
• Matsui is Japanese-sounding brand of the electrical retailer Dixons.
• Ginsu knives have a Japanese-sounding name, but are made in America by Douglas Quikut.
• Rykä shoes are given a Finnish-looking name, despite being an American company.
• Berghaus, a British outdoor equipment company, converted the name of its first premises roughly into German to market its own products.
• Au Bon Pain, a bakery cafe with a French name, was founded in Boston.
• Frusen Glädjé, an ice cream with the misspelt Swedish words for "frozen delight", was created in the U.S. by Richard E. Smith and later bought by Kraft Foods.
• Superdry is a British clothing company that presents itself as being Japanese via the use of grammatically incorrect Japanese language text and Japanese style foreign branding
• Vasque, a European-sounding brand from Red Wing Shoes.
• Røde Microphones is spelt with an "ø" in middle which gives the impression that the company is Danish or Norwegian, when in fact it is Australian.

  In non-English-speaking countries

• Australian Homemade, a Belgian maker of ice cream and candies.
• New Yorker, a German clothing retailer.
• Roland is a Japanese manufacturer of electronic music equipment with the name being chosen with the global market in mind. It is, however, difficult to pronounce for Japanese speakers, for whom it is hard to differentiate "l" and "r" sounds.
• Alcott and Alcott Los Angeles are clothing stores marketed towards teenagers and young adults found in many cities across Italy that copy the Californian/American surfer style. Their only stores outside of Italy are in Paris, France; Beirut, Lebanon; and Tbilisi, Georgia.
• Fashion accessories company Parfois is in fact Portuguese.
• KAIKO was a trademark of the German studio A.U.D.I.O.S., designed as a branding for selling their Japanese-inspired and styled games Apidya, Gem'X and Super Gem'Z.

  Foreign orthography

Characters chosen for visual resemblance

Greek characters in Latin contexts

• The Greek sigma, Σ, is often used for Latin E, although it is the equivalent of Latin S. Examples include the film My Big Fat Greek Wedding and ABC Family's college-set series Greek .
• The lower-case Greek lambda, λ, was used for Latin A in the video game Hλlf-Life, apparently in reference to the use of λ as the symbol for the decay constant.

  Cyrillic characters in Latin contexts

• Cyrillic Ya, Я, and I, И, resemble the reversed Latin letters R and N, respectively, and are often used as such. Examples include the video game TETЯIS.
• Cyrillic De, Д, may be used for Latin A, as in the film BORДT.

  Other scripts

• The London-based sushi restaurant YO! Sushi uses a typeface that makes the Y and O look like the katakana letters リ and ク.
• Letters of the Hebrew alphabet can be used to evoke Jewish culture.
• The television series Stargate SG-1 and Stargate Atlantis use a glyph resembling Å in marketing materials, thus "STARGÅTE SG-1" and "STARGATE ATLÅNTIS", respectively. This usage derives from the symbol representing Earth on the titular Stargate, and is unrelated to the letter as used in the Swedish alphabet.

  Diacritics and foreign spellings

• The name of the French soft drink Pschitt is merely an onomatopoeic rendition of the sound made when the bottle is opened, but the -sch- and terminal -tt are German, rather than French, clusters.
• A premium-priced ice cream made by a company based in Bronx, New York was dubbed Häagen-Dazs to imply "old world craftsmanship and tradition". Häagen-Dazs has no meaning in any European language, although it contains several conventions used in European languages, such as the umlaut, and resembles a mixture of German and Hungarian. Häagen-Dazs spawned imitators, such as Frusen Glädjé, another brand of premium ice cream. Häagen Dazs sued unsuccessfully in 1980 to stop them from using a "Scandinavian marketing theme", despite the fact that Häagen-Dazs does not even remotely resemble anything Scandinavian itself.
• Le Tigre Clothing, an American brand which adopted a French name, has at times used an accent over the final "e" in tigre, although the French word itself contains no accent. In fact, with an accent the word becomes an adjective meaning striped like the coat of a tiger.
• The fashion for the metal umlaut can also be seen as a form of foreign branding.

  Characters chosen by keyboard or encoding match

• The cover of Madonna's Greatest Hits Volume 2 contains the Japanese characters モヂジラミミヂ. These characters share the same keys on a dual-layout Japanese/English keyboard as the letters M-A-D-O-N-N-A. The characters are otherwise unrelated and the resulting Japanese text is meaningless.