Assembly of the land that would eventually become the site of Four Seasons Mall began in late 1958, when Joseph S. Koury, a local developer, began purchasing land south of downtown Greensboro with the intent of developing new suburban housing and shopping centers. The Four Seasons site, at the new intersection of Interstate 40 and US 29-A/US 70-A, was earmarked as the location for the signature development of Imperial Corporation, the predecessor company to Koury Corporation, which was also owned and operated by Koury. The first development on the site, a Holiday Inn hotel, opened in 1970. The mall eventually followed, with two levels and 900,000 square feet of GLA, opening in stages. JCPenney opened August 7. 1974, while much of the mall interior opened October 30, 1974, and Belk opened February 6, 1975, with an official dedication of the property held on that date. The mall was designed for expansion, with the main mall building featuring both a third floor and basement level, both of which would eventually be used for retail space in the mall's future. Originally known as Four Seasons Mall, it featured Belk, JCPenney, and Meyer's, a Greensboro-based department store owned by Allied Stores, as primary anchors. Miller & Rhoads, Frankenberger's, Thalhimer's and McCrory's were secondary anchors. There were also large Eckerd Drugs and Winn Dixie stores at Four Seasons, as well as a Piccadilly Cafeteria and a four-screen General Cinemas, which opened in 1979. Meyer's was soon replaced by Jordan Marsh, another Allied Stores nameplate, and that space was sold to Ivey's by 1980. JCPenney discontinued its auto service operation at Four Seasons in 1983, and the freestanding building that housed it was razed a few years later. In 1987, Four Seasons Mall completed its third story expansion, giving the mall over 1 million square feet of GLA, 200 stores and a large new food court. It also assumed its current name at that time, along with a new, more contemporary logo. Ivey's was acquired by Dillard's in 1990, just after a major renovation to its store that connected it to the mall's new third level, and Thalhimers was sold to the May Department Stores Co. later that same year. Belk also expanded and renovated its store, adding a third shopping level and over of selling space. When the Thalhimers nameplate was discontinued in 1992, the Four Seasons store closed because it was too small, at, to carry a full line of department store merchandise. It was scheduled to be replaced with a Hecht's store, but May instead decided to expand its Friendly Center Hecht's and build a freestanding Hecht's three miles west of Four Seasons at Interstate 40 and Wendover Avenue. In the late 1990s, Four Seasons Town Centre further renovated its interior with a dramatic redesign by Thompson, Ventulett, Stainback & Associates. This renovation added a large fountain and amphitheater to the mall's center court. A number of permanent vendor spaces and kiosks were added to the mall's large corridors, as well as living room-like soft seating areas. In 2002, Dillard's expanded its store by and underwent a total renovation. Additionally, all exterior public mall entrances were redesigned over a period of three years following the Dillard's renovation. In the early 2000s, the closure and demolition of Carolina Circle Mall left Four Seasons as the only enclosed shopping mall in Greensboro. In 2004, the mall was sold to General Growth Properties. On December 23, 2006, a shopper was shot just outside Baby Gap on the second floor of the mall. Due to the large holiday crowd, the event was reported extensively. The incident marked the second shooting at the mall in little more than a month; a man was killed on November 21, 2006, when he was shot in the parking lot outside the mall's JCPenney store. On May 19, 2014, Belk announced that its Four Seasons location would close in February 2015. In a statement, Belk officials said they want to "focus our resources and efforts on the major expansion and remodeling of our Friendly Center store, which we will reopen this fall as a Belk flagship store." After a store closing sale that started on November 8, 2014, the store closed for good on January 18, 2015, just short of its 40th anniversary at the mall. On April 25, 2016, local news sources reported that Dillard's planned to relocate to the former Belk location. Dillard's opened in its new location on October 25 of that year and briefly operated a clearance center in its old location to clear out excess merchandise. Round1 Bowling & Amusement, a Japanese entertainment company, opened on the first floor of the former Dillard's in January 2018. Round1's Greensboro site is the company's 20th entertainment center in the United States.
