She taught third grade for four years until her mother, who had been widowed, asked her to join the family business full-time in 1970. Hashimoto mulled over her decision for six months before ultimately deciding to leave teaching. She became the chief executive officer of Mikawaya in 1970, when she was twenty-seven years old. Though she faced some instances of gender bias, Hashimoto quickly sought to expand the family's business from one location in Little Tokyo to a multi-store enterprise. In 1974, she opened a second bakery location on Fourth Street in Los Angeles. Under Hashimoto, who served as CEO and president, Mikawaya expanded to include additional locations in Little Tokyo, Torrance, California, Gardena, California, and Honolulu, Hawaii. The company's flagship store is located at the Japanese Village Plaza in Little Tokyo. Frances Hashimoto is credited as creator of the popular mochi ice cream. She also spearheaded the line's introduction to the American market. Hashimoto's husband, Joel Friedman, initially conceived the idea of wrapping small orbs of ice cream with a coating of mochi, a sweet Japanese rice cake, during the early 1990s. Hashimoto expanded on the idea, offering seven flavors of mochi ice cream made by Mikawaya. The mochi ice cream line proved a hit with consumers, expanding Mikawaya from more traditional Japanese pastries like chestnut buns or rice cakes. Mikawaya now sells its mochi ice cream in Whole Foods, Albertsons, Trader Joe's, Ralphs, and Safeway. Mochi ice cream now accounts for the majority of Mikawaya's sales.
Community activism
Hashimoto worked for the preservation of Little Tokyo, with challenges ranging from changing demographics and economic downturns. In 1982, Hashimoto became the first woman to chair the Nisei Week Japanese Festival. She organized fundraising for Nisei Week and remained a strong proponent of the festival in the face of declining attendance in recent years, arguing that younger Japanese Americans needed to remain aware of their cultural heritage. She arranged for the festival's annually crowned Nisei Week queen and princesses to attend an exchange in Nagoya, a sister city of Los Angeles. Hashimoto also pushed for stronger ties between Little Tokyo and Minami Otsu Dori Shotengai, a section of Nagoya. Hashimoto served as the President of Little Tokyo Business Association from 1994 to 2008. She actively sought to preserve the character of Little Tokyo and oversaw the redevelopment of the neighborhood, including signage, housing, and security. Los Angeles City Councilwoman Jan Perry later noted that, "She worked very hard to protect the history, integrity and identity of Little Tokyo as the largest Japantown in California." She was also a member of the boards of several Japanese American organizations, including the Japanese American Cultural & Community Center and the Japanese Chamber of Commerce of Southern California. Hashimoto also served as the vice president of the Little Tokyo Community Council. In the spring of 2012, the government of Japan awarded Hashimoto the Order of the Rising Sun, Gold and Silver Rays, for her contributions to Japan–United States relations. On September 19, 2012, the Los Angeles City Council unanimously voted to rename the intersection of Azusa and Second Streets "Frances Hashimoto Plaza" in recognition of her cultural contributions to the city. The motion was jointly sponsored by city council members José Huizar, who represents Boyle Heights, and Jan Perry, who represents Downtown Los Angeles, including Little Tokyo. The new name for the plaza was formally unveiled at a ceremony held on November 15, 2012.
Personal life
Hashimoto died at her home in Pasadena, California, from lung cancer on Sunday, November 4, 2012, at the age of 69. She was survived by her husband, Joel Friedman, their sons, Bryan Koji and Ryan Koroku Hashimoto-Friedman, and her sister, Sachiko June Osugi.
