Fransmart is a franchise development company responsible for the growth of many restaurant brands. Founded in 2000 and has corporate headquarters in Alexandria, Virginia and Irvine, California. Fransmart specializes in restaurant development and franchising of emerging brands that grow from one to five units to national and global chains. Among Fransmart's most notable successes are Five Guys Burgers & Fries, Qdoba Mexican Grill, and zpizza. Fransmart formed FranInvest, a private equity firm, in 2013 to make early-stage investments in emerging restaurant concepts. Dan Rowe is Fransmart's CEO and has served in this capacity since founding Fransmart in 2000.
Work
Fransmart's current and past portfolio brands have opened thousands of restaurants around the world. Fransmart primarily targets emerging restaurant concepts that have the potential for expansion. It serves area and master developers, chain operators, and high-net-worth individuals.
Services
Fransmart services included but is not limited to management advisory, franchise program development, franchise sales, development of an ideal franchisee profile, franchise lead generation & marketing, branding, compliance and legal, geographic growth strategy, unit economics, and franchise systems.
Past and current franchises
Fransmart is responsible for building out many emerging restaurant franchise brands, service brands, and retail brands from single units to multi-unit chains found throughout the world.
In 2002, Five Guys worked with Fransmart to expand its franchising expansion. In fact, the founder of Fransmart, Dan Rowe, was Five Guys first franchisee. In just a year and a half, permits were sold for over 300 locations making it the fastest growing restaurant chainin America. Five Guys currently has over 1,500 locations open throughout North America and the UK.
Dan Rowe, the founder of Fransmart began representing Z-Teca in 1998 and was one of the Brands that helped launch Fransmart in 2000. The brand changed its name to Qdoba, even though Z-Teca was a made-up name, there were lawsuits made because the name was too similar to other brands and it infringed on their trade names. In 2003 Qdoba was purchased by Jack in the Box for $45 million.
