Frederic W. Goudy Award


The Frederic W. Goudy Award & Lecture were established in 1969 by funds donated to Rochester Institute of Technology by the Mary Flagler Cary Charitable Trust in memory of Mrs. Cary's late husband, Melbert B. Cary, Jr., a typographer, type importer, fine printer, book collector, and president of AIGA. The award was named after illustrious American type designer Frederic W. Goudy, a friend and business associate of Mr. Cary.
In the Preface to the book Twenty Years of the Frederic W. Goudy Award , Alexander Lawson, RIT Cary Professor emeritus and 1979 recipient of the Goudy Award, wrote:
"The Cary Trustees also funded an annual Frederic W. Goudy Award to be given to an outstanding practitioner in the field of typography. The person would deliver a Goudy Lecture and meet with students in class and in groups, thus providing an opportunity for informal contact with a distinguished graphic arts figure."

In the "Foreword" to the same book, Mark Guldin, then Cary Professor, former chair of the School of Printing and former Dean of the RIT College of Imaging Arts and Sciences, wrote:
"Down through the years, we have always tried to choose those designers and typophiles for the Award who have that thread of attachment to Frederic W. Goudy, those who have worked with the design of typefaces and those who have produced designs cradled in the traditional values of Gutenberg, Jenson, Aldus, Baskerville, and Bodoni. Goudy cherished those traditional values."

The Goudy Award and Lecture was given annually from 1969 to 1995. It was discontinued in 1996 when the institute diverted the funding to other purposes. It was revived in 2012, discontinued again, and revived again in 2015. Printing and typography RIT alumni and friends of the Cary Collection hope it shall continue annually.

Recipients of the Goudy Award

In the first years of the Goudy Award, some of the honorees had known Fred Goudy personally, thereby establishing a direct link with the eponymous past. Although that generation of typographers has passed on, along with much of the analog typographic technology and industry that Goudy and Cary were familiar with, many of Goudy's typefaces, long admired and cherished by typographic aficionados, live on and remain popular in digital formats, while new typeface designs by several Goudy Award honorees have become widely popular in digital form.
Goudy Award honorees have generally been outstanding practitioners in the field of typography, including some or all of the following professions:
The work of the Goudy Award honorees reveals another, implicit criterion: they elevated the artistic, scholarly, and ethical level of typography, whether through type design, like Hermann Zapf, Gudrun Zapf-Von Hesse, Adrian Frutiger, Matthew Carter, and Kris Holmes; through the art of fine printing, like Will Carter, Henry Morris, and Giovanni Mardersteig; through artistic typography and printing in commercial publishing and graphic design, like Roderick Stinehour, Bradbury Thompson, and Robert Bringhurst; through engagement in the social issues and responsibilities of typography, like Edna Beilenson and Robert Leslie, and through typographic education and scholarship, like Alexander Lawson, John Dreyfus, Warren Chappell, and Charles Bigelow.
Goudy Award honorees have been among the most honored and admired figures in the typographic arts. Three have received MacArthur Prize Fellowships. Four have received the AIGA Medal. Four have received the Mainz Gutenberg Award. Nine have received the Type Directors Club Medal. Others have received numerous honors and awards in England, Europe, and America.

Goudy Award honorees, dates of award, birthdates, professions

  1. 1969 Hermann Zapf
  2. 1970 Warren Chappell
  3. 1971 R. Hunter Middleton
  4. 1972 Dr. Giovanni Mardersteig
  5. 1973 Dr. Robert L. Leslie
  6. 1974 P. J. Conkwright
  7. 1975 Will Carter
  8. 1976 Rev. Edward Catich
  9. 1977 Laurance Siegfried
  10. 1978 Howard King
  11. 1979
  12. 1980 Edna Beilenson
  13. 1981 Freeman Craw
  14. 1982 Berthold Wolpe
  15. 1983 Bradbury Thompson
  16. 1984 John Dreyfus
  17. 1985 Roderick Stinehour
  18. 1986 Matthew Carter
  19. 1987 Charles Bigelow
  20. 1988 Adrian Frutiger
  21. 1989 Günter Gerhard Lange
  22. 1990 Ed Benguiat
  23. 1991 Gudrun Zapf von Hesse
  24. 1992 Henry Morris
  25. 1993 Walter Tracy
  26. 1995 Robert Norton
  27. 2012 Kris Holmes
  28. 2015 Jerry Kelly
  29. 2016 Robert Bringhurst
  30. 2017 Claire Van Vliet
  31. 2018 Robert Slimbach
  32. 2019 John Benson