Despite the name, the French tacos has little to do with the taco and may in fact be more similar to a burrito ; it also has been compared to the panini and the döner kebab sandwich. It consists of a flour tortilla wrapped or folded in a rectangular shape around a filling which usually includes:
an additional relish, which is generally any of ketchup, mayonnaise, BBQ sauce, or other sauces usually available in kebab shops;
vegetables, generally in the form of salad mix, but also in other forms such as shakshouka.
It is then served warmed by grilling or toasting. Many different recipes exist, and it is common for French tacos restaurants to deliver made to order products by letting customers choose à la carte from the aforementioned ingredients. Meat-free variants also exist. Most French tacos made in France are marketed as halal-certified, and as such do not contain pork, in order to accommodate Muslim customers.
History
There are conflicting accounts about the exact origin of the French tacos. According to Moroccan magazine TelQuel, it was invented in the mid-2000s by Moroccan-born brothers Abdelhadi and Mohammed Moubarek as they were running a kebab shop in Savoy. French documentary series :fr:66 minutes|66 minutes, on the other hand, credits Mohamed Soualhi, founder of the chain Tacos Avenue with inventing the sandwich in Lyon in the late 2000s. However, Soualhi himself, as well as other sources, have affirmed that "French tacos" were first sighted in fast food restaurants in the city of Vaulx-en-Velin near Lyon in the early 2000s. By the late 2000s, French tacos had become popular among teenagers and young adults in Rhône-Alpes. Years later, their popularity spread to the rest of France as dedicated chains ran massive ad campaigns, with the help of social media and celebrity endorsements. In 2013, the Moubarek brothers opened the first French-tacos-dedicated restaurant in Morocco, "Tacos de Lyon" in Mers Sultan. The sandwich later became popular among young adults in the major cities of the Kingdom. Similar restaurants were opened in other countries such as Senegal.
Name origin
The origin of the name "French tacos" is subject to as much speculation as the sandwich itself. Daniel Shkolnik of Vice describes the naming as tacos as "a kind of marketing bait-and-switch, drawing people with the promise of a Mexican culinary icon and then selling them something completely different." As its popularity grew, the sandwich was gradually branded as tacos français to tell it apart from the original taco. In turn, the taco is sometimes referred to in France as "Mexican taco" to emphasize the difference between the two dishes.
