In 1973 the part owner and co-creator of Frontier Village wanted to expand the park. Without the necessary funds to expand, he sold Frontier Village to Rio Grande Industries for US$1.7 million. The new owners were ready to start expansion but hit a road block with the surrounding residential neighborhood. When the park opened in 1961, it was surrounded by undeveloped land, but by 1973 the park was surrounded by urban sprawl. The new neighbors of Frontier Village didn't want any expansion and fought the park development plans. Lawsuits from nearby homeowners coupled with lower-than-expected park revenues, skyrocketing San Jose land values, and competition from nearby Marriott's Great America signaled the end for the little park. With the high property values, Rio Grande could make more money selling off the land to developers than it could by running the park. In 1980, the undeveloped land and Frontier Village were sold to a land developer, the Bren Company. They, in turn, held a public auction for all rides, buildings, and lumber that made up Frontier Village. On its final days, it held a special event titled "The Last Roundup". The park closed its gates for the last time on September 28, 1980. All the buildings were removed and San Jose's Edenvale Garden Park now exists at the former location of the amusement park. Little is recognizable from its days as an amusement park, but items such as concrete boulders from the artificial river remain half-buried. Some signage and ride vehicles have remained in the hands of private collectors, while other vehicles were stored at the nearby Happy Hollow Park & Zoo, to be sold later in 1980 at auction. Frontier Village's narrow gauge train was bought by Jerry Burke who made it the central focus of his 10 acre themed 1880 Western themed Burke Junction shopping center in Cameron Park, CA. Singer-songwriter Jeff Larson talks about the park in the song *Frontier Village" on his 2018 album "Elua Aloha" with fellow singer songwriter Jeffrey Foskett.
Remembering Frontier Village
Since 2001 former employees and fans have held a reunion each summer at the Edenvale Garden Park, to reminisce about the park. A residential development just west of Edenvale Garden Park is named "Frontier Village". Shaughnessy McGehee of Campbell, California built a miniature version of the park in his own backyard over two decades. He built miniature versions of the Silver Dollar Saloon, General's Store, and Schoolhouse. McGehee also collected Frontier Village memorabilia, including the Crazy Horse, three of the eight Antique Autos, the Frontier Village lettering from the front entrance of the park, and the original Silver Dollar Saloon doors. The replica closed in 2015, after McGehee sold his house and moved to Oregon.