This sub-shrub can grow to in height and width in frost-free climates, and where colder. The plant blossoms profusely over a long period with many small and tubular pendent flowers, in brilliant shades of red and purple, softer shades of pink and lavender, and some in white. F. magellanica is a consistently variable species across the whole of its natural range and, despite past usage and popular misconceptions, no scientific varieties are currently recognized by botanist Dr. Paul E. Berry, the leading authority on the genus. Care should be taken not to accord any of the many garden selections and hybrids with taxonomic status by using "var." Additionally, pollen stain tests conducted in the Pacific Northwest region of the United States by members of the Western Fuchsia Species Society have indicated that almost all of the many garden selections of this species are, in fact, hybrids to a lesser or greater degree.
Cultivation
Fuchsia magellanica, and its cultivars and hybrids, are widely cultivated by plant nurseries and gardeners as an ornamental plant. It is used for planting in temperate and subtropical gardens and within conservatories, and for containers on patios, balconies, and sunny houseplant positions. The plants are quite cold-hardy compared to other species from more tropical climates, being deciduous where frosts are light, and only top die back in hard frosts. The profuse drooping flowers are a nectar source attractive to hummingbirds. This species, and hybrids using it as parent stock, are very susceptible to the fuchsia gall mite, Aculops fuchsiae, a serious disfiguring pest that was first accidentally spread from its native Brazil to the West Coast of the United States in 1980. It has more recently made appearances in France, the Channel Islands and the United Kingdom. Fortunately the fuchsia gall mite doesn't readily survive temperatures under 40 °F and there are effective treatments and strategies to combat its appearance.
Cultivars
Cultivars of Fuchsia magellanica include:
Fuchsia magellanica 'Molinae' - lavender with white flowers.
Fuchsia magellanica 'Riccartonii' - dark green leaves with a faint bronze sheen.
Fuchsia magellanica 'Versicolor' - small, grey-green leaves variably margined with cream, pink flush when young; red and purple flowers.
Fuchsia magellanica 'Gracilis' - smaller leaves, more arching branch structure.