Fujiya Co.


Fujiya Co. Ltd. is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama. In 2016, the company opened its first store outside Japan in Taipei, Taiwan.

Mascot

Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips. Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.

2007 ingredients scandal

In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.