Génépi


Génépi or génépy or genepì is a traditional herbal liqueur or aperitif popularized in the Alpine regions of Europe. Genepi also refers to alpine plants of the genus Artemisia that provide the liqueur's flavor and color, and the French Savoy region adjacent to the Aosta Valley, where the plants grow and where the beverage originated.
Genepi liqueur is related to absinthe in that its namesake botanicals are of the genus Artemisia, but like Chartreuse, it is a liqueur and traditionally taken neat. Like many European herbal liqueurs, especially those used as digestifs, the flavor of génépi can be an acquired taste. It is less sweet than many digestifs, and the flavor imparted by the herbs is reminiscent of chamomile or feverfew. It is naturally light olive to pale gold in color. Cheaper versions may be made bright green through the addition of food coloring.
Because génépi is produced by steeping the aromatic flowering tops of select Artemisia sp. in a strong, clear alcohol such as vodka or pure grain alcohol, it cannot be considered equivalent to spirits traditionally produced by re-distilling botanicals in alcohol, such as absinthe and gin. Further separating it is its added sugar content.

Etymology

The word génépi has uncertain etymological origins, but it is strongly associated with the Savoy region. The Petit Larousse Illustré says that génépi "is the generic name of different aromatic plants typical of the Alps". Zingarelli defines the term "genepí" by distinguishing between two meanings. The first refers to the plant, an unspecified member of the genus Artemisia, while the second refers to the beverage resulting from it and from other Alpine plants. The Enciclopedia Espasa contends that "genippi" is the native Alpine word for a particular group of plants of the genus Artemisia and lists their names and characteristics.
French writers distinguish between two kinds of génépi: white or female génépi and black or male génépi.

Geographical origins

The wormwoods known as génépi are endemic to the Alps and Pyrenees, but can also be found in the Apennines and other mountainous regions in the western and central north Mediterranean. However, in the strictest sense the name génépi applies only to those members of the genus Artemisia growing in the Savoy region known as Genepi. While the name clearly reflects a geographical origin, the European Union does not protect French génépi liqueur under its Protected Geographical Status system.
Instead, as of 2008, while génépi is recognized as a category of spirit to be regulated by the EU, only génépi of Italian origin is protected. Under the EU legislation, the name génépi is limited in use to those Italian products, but unlike under systems of appellation, there are few regulations or limitations on how the product is produced or what ingredients are used in making it. A beverage may be labelled and sold as génépi only if it complies with general EU requirements for liqueur, such as a minimum sugar content of 100 grams per litre.
Swiss chocolate is sold in France with the wording in English "Milk Chocolate with a Swiss Genepi Liquor filling".
As of 2011 it does not appear that the French AOC system recognizes génépi from Savoy or anywhere else.

Raw material

For making génépi liqueur, several species of Artemisia are particularly valued, including A. genipi and A. umbelliformis - either of which being sometimes referred to as A. rupestris. The botanical identification of the plants traditionally collected for use in making génépi liqueur is complicated by scientific reclassification work in the genus Artemisia, spurred by recent trends in molecular assay and cladistics, that has resulted in the decline in use of common names used in traditional literature.
It is likely that a wide range of wormwoods native to the mountainous areas of Spain, France, Switzerland and Italy have been used to make the liqueur, with personal taste, tradition and availability shaping the selection. Other species known to have been used at one time or another in producing génépi are A. glacialis, A. pontica and A. borealis. Flowers of "Alsem der Alpen", the botanically related Achillea erba-rotta subsp. moschata known in English as musk milfoil, are sometimes added or used to substitute entirely for one or more of the génépi species. Collectively, these various Alpine plants that blossom at high altitudes during July and August are known in German as “Edelraute”.

Génépi at home

Génépi can be made at home through the simple addition of prepared herbs to vodka or grain alcohol. The chopped, dried wormwood flowers are sold in southwestern Europe in small sachets similar to tea bags. Home-brewing instructions, as well as ingredients, can be found online. For the more adventurous, the flowers and herbs can be harvested in July and August. After drying and chopping, the herbal mass can be enclosed in cheesecloth for steeping. A generic recipe for a liter of génépi would require forty flowers and forty sugar lumps to be added to 40% alcohol by volume.

Commercial génépi

There have been a number of famous liqueurs that resembled génépi or shared significant ingredients with it. The most famous, created in the early 1700s by Carthusian monks in the mountains beyond Grenoble, is Chartreuse. The worldwide product as we know it today is considerably more complex than traditional génépi. On the other extreme, small producers throughout the Savoy have occasionally bottled and made available their individual local products, and many restaurateurs in the Savoy produce and sell their own.
Widely available varieties include Amaro centerbe, Alpestre, Millefiori, Trisulti brandy and Vegetale. Other génépi brands include Fiori Alpini and Alpenkraeuter. Génépi des Alpes purports to be based only on the wormwood colloquially known as "mutellina". Another elixir, Barathier, represents itself as being composed of seven herbs and flowers, although none are identified.
A génépi-like product called Izarra is typical of Bayonne in the Basque Country along the border of France and Spain. Representative of the far western edge of the génépi tradition, it is available in both green and yellow versions.
For the most part, there are myriad brands of the liqueur available, many simply labeled "génépi", though sometimes accompanied by the legend “Fleurs des Alpes”. The drink continues to evolve, though. Bernard & C., a firm based in Val Germanasca in the middle of the Alps, is producing Génépi blanc, the first commercial génépi that is clear rather than yellow or green. It is supposed to be based only on the "spicata" variety of wormwood (today classified as Artemisia genipi. In 2000 a liqueur branded as Génépi des Pères Chartreux premiered, based on neutral spirits instead of the nearly universal “eau-de-vie”. The goal is to provide a "cleaner" drinking experience, but opinions differ as to whether the difference is even perceptible.
The traditional génépi from the Province of Cuneo has been selected by the Italian Slow Food Foundation as an Ark of Taste product.

Literature