Gü


Gü is a company that produces a wide range of desserts, sold in the United Kingdom, Austria, , the Netherlands, , Australia, New Zealand, Italy and the United States. The product is made in the UK and was created by entrepreneur James Averdieck.

Overview

Launch

Gü launched in 2003 with three products: two chocolate mousses and a chocolate soufflé in glass ramekins, developed through a joint venture with a patisserie company in London. The venture had a seed capital of £65,000.
Gü diversified into fruity puddings with a new brand called Frü in 2005 but merged this with the Gü brand in May 2010. In 2007 Gü launched 24 new products.
In 2010, James Averdieck collected approximately £9 million after selling Gü to for £32.5 million.

Products

The company's products include ramekin, sharing puds, mini puds and mousses. Various styles are produced, including cheesecakes, puddings and tortes, in various flavours.

Awards

Gü received a Design Week Award.