GMR was a monthly magazine on video games that was published by Ziff-Davis — the publisher of such magazines as PC Magazine, Electronic Gaming Monthly, and Computer Gaming World. GMR was launched in February 2003, being sold in only the Electronics Boutique chain of video game stores. The magazine was unusual among multiconsole magazines in that it covered PC as well as console games, as well as its minimalistic cover art, and, in its last few months, its shift in focus toward promotion of less mainstream titles. It lasted exactly two years, as the 25th and last issue was the February 2005 edition. As the magazine was funded by Electronics Boutique, the magazine stopped circulation when Gamestop merged with EB Games, as Gamestop already had its own magazine, Game Informer. The fates of its entire staff remain unknown, although James "Milkman" Mielke and Andrew "Skip" Pfister have transferred to the 1Up.com Network online. Shortly after the release of the PS2 game Monster Hunter, an online-only Event Quest was released which allowed players to obtain the "GMR Chrome Heart," a weapon prominently featuring an embossed GMR logo.
Magazine covers
Each month had a title, e.g. "The Rainbow Issue", "The First Issue". These are listed where known.
When games were reviewed, they were rated on a scale of 1 to 10. A score of 9 or 10 was considered excellent, 7 or 8 good, 4 to 6 mediocre, and 1 to 3 bad. As well, the GMR Essential Selection logo would be awarded to all games scoring 10 and some games scoring 9. With the rating would come a one- or two-word comment, often a pun on the game's title, and three lines of comparisons. Previewers would rate their excitement about an upcoming game on a scale of 1 to 5 flames, although one-flame previews were absent and two-flame previews rare.
Game Geezer
One of the most popular sections of the magazine was an editorial that appeared in the final pages of most every issue called Game Geezer. The editorial was written as though it were being dictated by an excessively cranky old man in a humorous tone and was well regarded by readers for its concise opinions and arguments regarding the video game industry and player community. Game Geezer was later revealed to be written by Jeff Green, former editor-in-chief of and Computer Gaming World. The column was also written, on a fill-in basis, by former Xbox Nation editor Greg Orlando.
''Ninja Gaiden'' controversy
GMR suffered a black eye to its reputation with the publication of the August 2003 issue, which featured what was billed as the exclusive first review for the then highly anticipated Xbox action game Ninja Gaiden. The game was featured on the cover and given an excellent review, but at about the same time, the game's developer made the decision to continue tweaking the game, delaying its release until early 2004. Thus, the GMR review was rendered invalid because it was based on a prerelease development version of the game.
